We’re a family of brands united by the belief that real people can — and should — drive real change. Made stronger by our global team’s unique personalities, passions and pride, we set out every day to make the world a bit bolder and a bit brighter and create products our customers love.
Gap was founded in 1969 with a simple idea — make it easier to find a pair of jeans that fit with a commitment to do more. In the 50+ years since, the company has grown into seven brands, and our initial commitment to do more has grown into a global ambition to champion equality, inclusivity and sustainability.
We take pride in creating products our customers love while doing right by our customers, community and planet.
Every movement starts with a belief. Like a belief that real change takes scale. Or that “good enough” is hardly enough anymore.
We’ve always held our beliefs close.
We believe now more than ever that our business should be a force for good. Because sustainability, equality and inclusion aren’t nice-to-haves—they’re non-negotiables.