It’s predicted that by 2021, 75% of total marketing budget will go to digital marketing (Salesforce Research). This is a 21% growth from 10 years ago when marketers spent around 62% of their total marketing budget on digital channels.

It’s clear that the marketing landscape has shifted and evolved – but have you as a marketing professional and leader?

You’re invited to the exclusive launch event for the MSc Strategic Marketing (online, part-time), our new programme commencing in 2020.

Marketing leaders of the future will have a toolkit that extends past traditional marketing theories. You need advanced skills in data analytics, a deep understanding of digital platforms and advertising, as well as an understanding of international business and communications challenges of our globalised society.

At this event we will help you understand the skills you need to be a marketing industry leader and how the MSc Strategic Marketing (online, part-time) will prepare you to lead in uncertain times.

You will hear from our keynote speaker, Andrew Giordano, Vice President of Revenue Operations at DoubleVerify. Andrew will unpack the current digital advertising climate for brands, explaining why there is a demand for transparency in digital media and the tools marketers can use to achieve this. He will also give an insight into in-demand skills and knowledge of marketing professions by large brands and organisations.

Following this is an industry insight panel with digital marketing professionals. They will discuss their career journey to-date and share wisdom they have gained along the way, as well as mistakes, learnings and triumphs. As alumni of the MSc Strategic Marketing campus programme, they will share an insight into the skills that have been vital in their development, and the advantages studying at Imperial has afforded them.

Who is this event for? This event is open to anyone considering our new MSc Strategic Marketing (online, part-time) to chat to our Recruitment and Admissions teams, as well as those interested in networking with other ambitious marketing leaders, and hearing our keynote and industry speakers.


18.00 – 18.30    Registration

18.30 – 18.45    Welcome: what is the MSc Strategic Marketing (online, part-time) programme?

Aram Karakashian, Global Director of Global Marketing and Recruitment
Sarah Wilsey, Programme Director of Management Programmes

18.45 – 19.20    Keynote: advertising in the digital market

Andrew Giordano, VP of Revenue Operations at DoubleVerify

19.20 – 19.45   Industry insight panel: navigating a career in marketing and the skills to succeed

MSc Strategic Marketing alumni

19.45– 20.45     Networking drinks