In this role, you have the opportunity to join a highly successful Digital Marketing team focused on developing and growing our beautiful apps Pregnancy+ and Baby+. In this role, you'll craft and refine advertisement strategies and campaigns to ensure that our advertisers’ content remains consistently engaging, relevant, and of top-notch quality. Your responsibilities will include daily operational support, as well as the implementation and enhancement of new campaigns to drive marketing activations. You will also be involved in the creation of monthly reports to assess campaign performance and brainstorm optimization strategies.
Your role
- Maximise lifetime value of our consumers through direct-to-consumer advertising via the D.A.R.Y.L. self-service advertising platform for Pregnancy+ and Baby+ apps. Support daily operations to optimize campaigns and support partners communications.
- Drive all marketing campaign activities across your assigned partners. Lead the execution and constant optimization of D2C digital marketing activation strategy to build their brand, drive sales and to boost their market position.
- Work closely with other functions like, analytics, content, design, and development to ensure a great consumer experience.
- Work closely with the Digital Marketing team to pilot new projects and develop best practices.
- Run monthly reports for your assigned partners, derive insights from data and brainstorm optimization suggestions based on campaign performance.
You are part of our Digital+ team, operates under the Mother & Childcare and Women’s Health cluster within our Personal Health business. You will be supported by a close-knit Digital Marketing team who are based between Amsterdam (head office) and UK.
This role offers you the chance to work in our vibrant & exciting new offices in Farnborough, Hampshire in a hybrid working environment.
You’re right for this role if
- You are a highly motivated person who will be passionate about maximizing this opportunity to kick start a career in digital marketing.
- You have a proactive and problem-solving mindset.
- You don’t shy away from presenting in meetings and have good communication skills.
- You will also be committed to maximizing lifetime value of our consumers through direct-to-consumer advertising via the Philips self-service advertising platform for all Digital+ apps.
- You are familiar with digital marketing analytics to track and analyze website traffic, advertising performance, and campaign effectiveness.
- You have previous knowledge of excel and can apply common formulas, use graphs, and pivot tables.
- You are hands-on, have a winning, result-driven mentality and are willing to learn and apply your learnings on the job.
- Any experience in digital media buying, digital advertising/marketing, e-Commerce or digital analytics experience are preferable.
Please note you will need to be a current student at a UK university who requires a 12-month placement as part of their course requirements. Candidates who are not in this position will not be considered.
Please submit your full CV, motivational statement for immediate consideration. Recorded and live video interviews will take place in early May via Hirevue / MS teams.
This role offers you the chance to work in our vibrant & exciting new offices in Farnborough, Hampshire in a hybrid working environment. From a competitive internship salary of £19 000 / annum pro rata, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about all the everything on offer.
If you’re interested in this role and have many, but not all, of the skills needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.
