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The idea at the heart of the Edinburgh Festival Fringe is simple: anyone with a desire to perform and a venue willing to host them is welcome. No individual or committee determines who can or cannot perform at the Fringe.
It all began in 1947 with eight companies – six of them from Scotland – taking a risk, turning up uninvited and performing on the ‘fringe’ of the inaugural Edinburgh International Festival. Over 75 years later, the Fringe has grown to become one of the greatest platforms for creative freedom in the world, second only to the Olympics in terms of global ticketed events. In 2023, 3,553 shows took place in 288 venues across Edinburgh.
The Edinburgh Festival Fringe Society was founded by artists to nurture and uphold the Fringe's values of inclusivity, experimentation and imagination. We exist to support, advise and encourage everyone who wants to participate in the Fringe, provide information and assistance to audiences, and celebrate the Fringe and what it stands for all over the world.
About the role
Our digital channels are central to our work and how we engage with a wide range of audiences, including artists, public, arts industry, media, Fringe Friends and stakeholders. We are looking for a creative, enthusiastic and results-driven Digital Marketing Officer, who will play a key role in management of our social media channels and in producing engaging and innovative digital content across a variety of channels and platforms to extend our reach and deepen engagement with key audiences.
From creating compelling video content, attention-grabbing visuals, and user-friendly landing pages, the successful candidate will support the Digital Marketing Manager in the development and management of the Fringe digital marketing channels and platforms in the lead up to and during the Festival Fringe.
Reporting to the Digital Marketing Manager, the role sits within the wider Marketing and Communications Team, which is responsible for promoting the Fringe year-round to key stakeholders, and generating public, financial and political support for our charitable activities.
Person specification
Essential
- Creative mindset with a proactive and results-driven approach.
- Experience managing social media channels and interest in social media trends.
- Experience using Photoshop and Premier Pro (or other video editing software).
- A good eye for imagery when creating engaging digital content, drawing on a range of skills including editing photos, designing graphics, editing videos and writing short copy.
- Exceptional organisational skills and an ability to handle multiple projects at any one time, prioritise effectively and meet deadlines.
- Excellent communication skills and ability to liaise effectively with different teams.
- Strong attention to detail and understanding of the need for compliance with Fringe Society brand guidelines, tone of voice and impartiality principles.
Desirable
- Experience working in the culture, tourism or charity sector.
- Experience using a professional camera to take photos and capture footage.
- Knowledge of analytics tools (Google Analytics and social media insights).
- Experience in using content management system.
- Knowledge of project management software such as Notion.
How to apply
Deadline: 10am Monday 05 May
Interviews: will be held in week commencing 12 May
We use positive action under section 159 of the Equality Act in relation to disability or race. This means that if we have two candidates of equal merit in our process, we will seek to take forward the D/deaf, disabled, Black, Asian or ethnically diverse candidate in order to diversify our staff team.
We are committed to maintaining the open-access policy of the Edinburgh Festival Fringe. We are an equal opportunity employer and welcome applications from all sectors of the community. We are also proud to be a Disability Confident Employer and aim to successfully employ and retain disabled people and those with health conditions. We expect employees to support these commitments and to assist in their realisation.
