Global Marketing & Creative Effectiveness Analyst Industrial Placement July 2024

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DEADLINE 21st December 2023
London | Weybridge

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Future Talent roles at Haleon offer the chance to change the way people see and manage their everyday health. That’s an incredible opportunity. An exciting challenge. And a huge responsibility. We’re always looking for ambitious individuals who are inspired by our purpose to deliver better everyday health, with humanity. And want to help us achieve this goal. Right now we’re looking for placement students in Consumer & Business Insights & Analytics (CBIA) to join us to do career defining work.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

This role is within the Consumer & Business Insights & Analytics (CBIA) Team. Our Global Brand Equity and Creative Effectiveness Team is tasked with ensuring Haleon has access to the best-in-class learnings and marketing effectiveness. In this role you will have a chance to support some of our key platforms – our Brand Performance System (BPS) and our End to End (E2E) Creative Effectiveness Measurement Framework. Your key day-to-day focus will be helping us to harness the power of brand health understanding and advertising effectiveness measurement.

What will your individual contribution at Haleon be?

  • Support the Global Brand Equity and Creative Effectiveness Team with driving 2024/2025 learning and growth plans
  • Partner with the wider CBIA team to drive usage and understanding of the BPS programme and E2E Creative Framework within the Haleon business.
  • Work closely with colleagues owning other tools and components to find new ways to integrate and leverage brand equity and creative effectiveness data into how we might best answer business questions.
  • Drive and increase engagement with Brand Performance System Tool and dashboard by continually increasing understanding and visibility.
  • Support the Global Brand Equity Insights Team to deliver continued understanding of the relationship between brand metrics, media, creative and commercial outcomes to improve predictability of BPS and influence brand and investment priorities.
  • Maintain an up-to-date knowledge zone on The Observatory (Haleon’s Knowledge Management System and ensure all key stakeholders and users are up to date on latest and future developments (e.g. via newsletters, regular presentations, etc.)
  • Manage the relationship with key agencies to ensure priorities are set and they are delivering to required business needs.
  • Assist with day-to-day programme requests and timelines to ensure efficiency and timeous deliveries to the business.


To recognise your dedication, energy and effort, benefits include: (Local recruiters to update)

  • A salary of £22,500
  • On-the-job experience and formal and informal training and development, delivered through a mixture of coaching, mentoring and formal training programmes
  • Health and wellbeing programmes to take care of your physical and mental health

Who you are

We’re the people changing the future of everyday health. So you will be someone who has:

  • Creative and problem-solving thinking
  • Strategic/big-picture thinking
  • Entrepreneurial and agile mindset
  • Strong prioritisation and analytical skills
  • Personal accountability
  • Business and consumer/customer knowledge and understanding
  • Adaptability and resilience in ambiguity
  • A desire to learn and have meaningful impact
  • An interest in brands and advertising and how they are driven by consumer needs
  • Curiosity and a will to try new things
  • Strong oral and written communication
  • Not afraid of digging into numbers and trying to find out ‘why’
  • Ability to build relationships and partner with others
  • Organised and good project management skills
  • Ability to tell a story and turn nuggets of information into learnings
  • Experience with Microsoft applications, especially Excel and PowerPoint

To enable you to perform in this future talent opportunity

Education required

You will have completed a minimum of 2 years of your undergraduate degree but will not have graduated at the start of your placement. You may be expected to provide evidence from your university to show you will be an undergraduate student for the duration of the placement year and they are supportive of your placement.

Diversity, equity and inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We flex the way we work so we can be at our best, where possible, and with agreement between line manager, team and individuals. We acknowledge not all colleagues can flex locations depending on their roles and that we don’t have all the answers. Yet.

We invite you to apply as soon as possible. The way we see it, every day is an opportunity. And we are joined by new talent, every day. We accept ongoing applications and will close this vacancy once we have enough applications.

DEADLINE 21st December 2023