The CRM Intern will support the CRM & Clienteling team’s ambition to grow Email Marketing Communications and enhance the Guerlain&You Loyalty Programme.
The main purpose of the CRM Intern is to support the CRM & Clienteling Executive with the deployment of Guerlain UK’s e-newsletters, with the aim to increase email communications and meet the channel’s commercial targets.
The CRM Intern will also assist with the operational management of the omnichannel Guerlain&You loyalty programme. The role will suit someone who is passionate about marketing communications and enjoys being hands-on in executing projects from briefing through build, to deployment stage.
The ideal candidate will possess a desire to get involved in operational, yet creative, tasks and be tech-savvy, willing to learn and adopt use of various tech platforms. Good communication and collaboration skills are also essential to successfully manage projects involving internal Guerlain UK departments and the Central teams in Paris. Most importantly, they’ll be passionate about delivering an exceptional client experience in an iconic luxury beauty brand.
What you will do
Communications
- Support the CRM & Clienteling Executive with the deployment of Email Communications:
- Prepare email briefs, adapting global assets to suit the UK market context
- Use email creative tools to update email creatives, managing workflow from briefing, to approvals, proofing, to deployment
- Work with communications agency supporting with Adobe Campaign to broadcast emails
- Report on email performance using Google Analytics and CRM BI
- Competitor and email trends analysis (ad hoc)
Loyalty Programme
- Assist the CRM Manager with day-to-day operations to deliver an excellent client experience of the Loyalty Programme instore and online
- Manage weekly loyalty gift orders, CRM loyalty stock inventory and track deliveries to support Retail team with loyalty programme instore
- Handle customer queries from Client Services/Retail team/Ecommerce and respond in timely manner
Clienteling projects support
- Assist CRM & Clienteling Executive with deployment of tailored gifting agenda for top clients
Person specification
Key competencies/technical skills
- Highly competent in MS Office suite (Excel, PowerPoint, Word)
- Adept at learning and using new technical tools (Dartagnan)
- Experience with Adobe Campaign desirable but not mandatory
- Strong language and communication skills
- Client-centric (previous CRM /customer services / retail experience desirable but not mandatory)
- Analytical mindset
- Solutions-seeker
Profile
- Strong experience in/ aptitude for operational tasks (logistics, client relations)
- Demonstrable knowledge of luxury industry, interest in CRM
- Highly organised and solution-oriented, with exceptional eye for detail
- Adaptable, resilient
- Strong numeracy and analytical skills
- Previous experience in CRM / Email Marketing desirable, but not mandatory
- Fluent in English (mother tongue)
About us
It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women.
The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.
Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
