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At Spot by NetApp, we fully embrace and advance a diverse, inclusive workforce with a culture of belonging that enables our employees to bring their whole selves to do their life's best work. Who do we look for? Are you a continuous learner who wants to join an empowered team of forward-thinking, smart, dedicated technologists that approaches every problem with fresh eyes? If you answered yes, you may be who we are looking for!
We recognize that not everyone fits neatly into any checklist, but below are some of the skills and experience we think will help make you successful in this role.
Work from Home – Work in the office? NetApp's approach to in-person and remote work will be a flexible hybrid model that emphasizes flexibility for employees and puts our talent first.
The role
We want someone to join our team of creative problem solvers. The ideal candidate should have some experience that reflects digital marketing, including social media, websites and ads.
You will work closely with the Demand Generation team including Graphic Design, Paid Media, Marketing Automation and Campaign Managers to support the team, take an active project management role and create new solutions from concept through completion based on supplied strategic and creative input. You must have the ability and agility to quickly jump between multiple projects and deliver against tight timeframes.
You should be someone who thrives in a fluid and flexible environment, is intellectually curious, data-driven, and has a ‘can-do’ mentality. You’ll be working closely with the entire team in this capacity.
Duties and responsibilities
- Support the Spot marketing team – getting involved in cross specialisation projects from digital marketing to events, together with specific responsibilities for Webinar and ChatBot Programs.
- Paid media Marketing – supprot the paid media manager in building and executing paid media programs (Major Programs are LinkedIn, Meta and Google Ad’s), creating digital journeys, tracking results and delivering continual optimisation for performance and return on investment.
- Webinar program management and execution, build momentum around ongoing webinar series and support ad hoc webinar requests. Use combination of platforms from Zoom, On24 and BrightCove (NetApp TV) and 3rd party webinar programs. Manage the projects from intake of new project requests, suggesting abstracts and agreeing speakers, setting up and executing the webinar in the platform, email and social media promotion of the webinar, registration, and reminders, during webinar engagement and follow up communications. Upload leads. Monitor and report on webinar performance and recommend optimisations to improve results.
- ChatBot program management. Assist the digital marketing team with the ongoing review and optimisation of the chatbot program (Drift). Continually monitor chat flows, update and add new playbooks on high traffic pages, monitor lead flows and look for ways to test and optimise performance. Increase the use of Drift platform tactics to drive engagement with our prospects. Will need to work closely with the product marketing and product management teams to agree copy and content.
- Working with the Event team, support trade-shows execution and communications program to drive audience acquisition and engagement.
- Stay up to date on current trends in digital marketing best practices and bring forward new ideas
- Be responsible for maintaining Spot’s Marketing Portal SharePoint site to share critical information across the internal organisation.
Core competencies
- Understanding of major social and paid media platforms, including best practices and specifications for platform-specific content.
- Ability to work cross-collaboratively across groups within the Marketing business unit.
- Strong Communication Skills to work across the Globe and across timezones.
- Organization & Project management Skills – ability to juggle multiple projects at once
- An eye for Creativity & design – for banner’s and imagery for campaigns
- Open, honest and clear communicator able to work across the Globe and across time zones.
- Fluent in spoken and written English
Technical skills nice to have: Microsoft 365, HubSpot, Marketo, Salesforce, LinkedIn, Meta, Google Ads, Demandbase one, Adobe Creative Suite and Google Analytics
