Marketing Executive Worcester 2024

Open GI is a leading software development company and a trusted partner to the general insurance industry. Based across the UK and Europe, our support and development services make us a truly diverse organization that offers a range of IT solutions to insurance brokers, insurers, and managing general agents.

It is our mission to be both the Technology Partner and Employer of Choice to the UK General Insurance market. Our people are placed at the heart of this and diversity, equality and inclusion are central to everything we do.

We know the key to achieving success is to enable a positive, inclusive, and collaborative working culture, and, as part of our commitment, we have signed up for a number of pledges and programmes designed to support and nurture our people. No matter where you sit or which team you are a part of, we want you to know that you contribute in helping us to shape where the company will be in the future. We would love for each employee to be able to talk with pride about our company and, most importantly, consider Open GI to be an inclusive, fun and fulfilling place to work.

Position

Our Marketing team is constantly evolving, always creating new ways to achieve their goals. Each member has specialisms covering traditional, digital, and social media marketing bringing together a strong team supporting Sales and the wider business.

Reporting to the Marketing Manager, the main objective of this role is to help develop and deliver great content, campaigns and marketing activities that will grow, engage, and delight our existing customers. We’re looking to nurture and grow our existing customer base by ensuring they are supported and have the relevant technology solutions in their businesses.

Your key responsibilities

• Support on the day-to-day handling of UK and ROI growth marketing channels, including ABM engagement campaigns, closed campaigns, content creation and one-off announcements.
• Conduct all campaign activities using CRM systems to ensure information is recorded and campaign evaluation is completed at all times.
• Work closely with the Sales team to ensure campaign leads are tracked and monitored.
• Support in the delivery of programme of events (exhibition/webinars) for the business.
• Co-ordinate the organisation of corporate hospitality events.
• Lead the creation of a customer-facing newsletters for the business to all customers, segment specific.
• Effective management of external suppliers to achieve project timescales.
• Maintain marketing contacts with third parties, insurers and partners.
• Work to set budgets and processes to ensure the most cost-effective spend of resources.
• Work closely with the wider team to support campaigns and goals.
• Analyse competitor marketing activity to ensure Open GI is one step ahead.
• Stay up to date with current technologies and trends in marketing, growth marketing and ABM marketing.

What you’ll need to succeed

Qualifications

• GCSE English and Maths (or equivalent) at grade C or above (essential)
• Chartered Institute of Marketing qualification in marketing or studying towards (advantage)

Experience

• Typically, 1-2 years’ experience within B2B marketing, or degree-level experience
• Computer literate, with working knowledge of Microsoft Office applications
• Strong understanding and knowledge of Growth/ABM marketing (advantage)
• Knowledge of Adobe Creative Cloud and Salesforce Marketing Cloud (advantage)

Skills

• Ability to work under pressure
• Creative and analytical
• Strong verbal and written communications skills with other departments and externally
• Excellent time management and organisation skills

Aptitudes

• Strong attention to detail
• Investigative and creative mindset
• Ability to generate and contribute to new ideas
• Capable of working quickly yet accurately in a fast-moving environment
• Team player who can also work on own initiative
• Willingness to learn about digital marketing, with the desire to advance this as a career

Mission and values

Our mission is to be both the Technology Partner and Employer of choice for the UK General Insurance Market. Our values are central to this vision, as they represent how we collaborate how we work together in synergy and continually deliver for our customers:

• Accountability: We take personal pride in finding solutions and achieving results
• Innovation: We lead the market by being proactive, product-led and forward thinking
• Teamwork: We work collaboratively, recognising and celebrating success
• Trust: We build trust on integrity, transparency and respect

We are looking for an individual who embraces our values in their actions, decisions, communications and processes to inspire positivity and, ultimately, exceptional performance.

Benefits package

• Competitive salary depending on skills and experience
• Company pension
• Bonus opportunity
• Life assurance and critical illness cover
• Cycle to work scheme
• Perkbox – an exclusive platform offering a wide range of discounts and benefits
• Holiday entitlement of 25 days per annum, increasing to 26 days per annum after three years of service & a holiday purchase scheme
• A hybrid approach to work
• Opportunity for a more flexible approach to start, finish, and lunchtimes to allow you to better manage events outside of work
• Social clubs - whether you’re into your cycling, crafts, or other hobbies, we have a number of groups at Open GI where individuals who enjoy the same pursuits can get together
• Wellbeing – wills at work scheme, employee assistance programme and mental health first aiders

To apply for this role please click the apply button and send us your covering letter and CV.