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    1. Home
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    4. Performance Media and Insights Placement London 2023
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    Closing soon

    You will be reporting to the Performance Manager, supporting on the day-to-day running of paid media activity, including Paid Search (Google, YouTube), Paid Social(Facebook, Instagram, TikTok) and Affiliates. Working end-to-end with various external media agencies to ensure campaigns are briefed and executed on time and running smoothly, providing optimisations where necessary.

    You will also be supporting the head of Insights, Data and Media on other reporting (e-retail traffic, visibility and on-site execution), be fully responsible for owning the day to day relationship with Research agencies (Profitero, Intelliens, Similarweb) and sharing the results to the wider business.

    About Shiseido group

    Our mission: Beauty Innovations for a Better World

    Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

    Shiseido UK & Ireland plays a central role in the EMEA region, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in this buoyant market.

    To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

    •  Leverage our unique portfolio of Beauty brands across all 3 categories
    • Stay agile and capture new retail opportunities
    • Customer-driven decisions
    • Create a great place to work in Beauty

    Our first strength is Make-up, led by NARS, the No 8 brand in the UK market with incredible success globally.

    Skincare is a key priority for expansion, with Shiseido having huge growth potential in UK&I, and also the spectacular launch of Clé de Peau Beauté in Harrods and H-Beauty. Drunk Elephant joined our portfolio at the beginning of 2021 bringing its unique tone of voice together with its amazing formulations. In 2023 we are planning to launch ULE a newly created Skincare brand with breakthrough credentials around Sustainability, as well as expanding Gallinée, our most recent acquisition from 2022 and specialized around skin microbiome.

    We are also growing fast in Fragrance with brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

    Our clients include high-street retailers such as department stores, drugstores & chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites.

    Main responsibilities

    Reporting

    • Conduct weekly reporting using Google Analytics/GA 4 and update relevant files for trade meetings
    • Track invoicing and consolidate full funnel media spends (Marketing, Performance, Retail)
    • Conduct post-activity reporting and communicate with the digital team for insights and to inform future campaigns

    Agencies

    • Communicating with relevant media agencies on a weekly/daily basis:
    • Ensuring the agency documents are up to date and reflective of the DTC calendar: URLs, promotional codes, creative, copy etc.
    • Working with relevant teams (CRM, E-Merch) to support on creation and execution of media activity
    • Responsive to stock/ launch changes updates and communicating these
    • Perform routine checks across accounts (Google Ads, Google Merchant Centre, Facebook Dashboard) and provide optimisations for improvement
    • Reviewing and approving paid social campaigns on time before live dates

    Media

    • Writing ad copy for promotions
    • Supporting in the execution of paid social briefing
    • Briefing in creative requests to local and global designers to support paid media campaigns

    Competitors

    • Conduct analysis of competitors offers across paid media
    • Conduct market research and analysis to identify industry and media trends

    Profile, skills and experience required

    • Strong written and verbal communication skills
    • Analytical
    • Comfortable communicating across internal and external teams
    • A passion for the beauty industry
    • Strong organisational skills with the ability to multi-task and excellent time-management skills
    • Curious, hands on approach and willing to learn
    • Ability to work in a fast paced environment
    • Educated to a degree level – marketing or business related preferred but not essential
    • Proficient using Office, especially PowerPoint and Excel, comfortable with numbers, spreadsheets, Pivot table and creating tables and graphs
    • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success