This Masters will provide you with an understanding of the contemporary issues impacting on the tourism industry and will explore the cultural, environmental and sustainability dimensions of rural and urban tourism. By the end, you will have the managerial and service-related knowledge to develop culturally, environmentally and sustainably aware destinations. You will learn in both an urban and rural setting at the Gilmorehill Campus in the West End of Glasgow and our beautiful Dumfries campus in the South West of Scotland.

Why this programme?

  • Tourism is increasingly impacting upon the sustainability of the regions, cultures and attractions of interest. This programme will enable you to better understand how to protect and exploit fragile socio-economic resources, how we identify international best practice and learn from it, and how to shape new sustainable futures.
  • You will address a key issue facing communities, industry and government, and learn how best to develop tourism potential without endangering the surrounding infrastructure and environment.
  • The programme seeks to develop your theoretical knowledge of models and concepts within service management and sustainable tourism, including skills applicable to real world scenarios.
  • Through industry engagement, you will be able to embed learning and development within the dynamic context of tourism related research, practice and policymaking.
  • The programme will introduce you to a range of theories, concepts and methodological approaches across disciplines.
  • Through a critical and reflective approach, you will be able to identify potential opportunities in tourism and manage operations to provide sustainable futures.
  • There will be opportunities to visit various organisations in the tourism and heritage industry such as Annandale Distillery, Big Burns Supper, Ewart Library and The Hunterian.
  • Take advantage of our individualised skills development programme, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.

Programme structure

September 2023 intake

Core courses

  • Business finance (adam smith business school)
  • Contemporary issues in human resource management
  • Events management
  • Managing creativity and innovation
  • Managing strategic change (asbs)
  • Operations management (asbs)
  • Service delivery risk and resilience
  • Tourism sustainability and climate change

Optional courses may include

  • Environmental ethics and behaviour change
  • Environmental politics and society
  • Sustainable heritage management
  • Tourism marketing

Programme alteration or discontinuation

The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. For more information, please see: Student contract.

Career prospects

By the end of the programme, you will have developed the necessary graduate attributes to become a tourism professional capable of dealing with the challenges posed by environmental, societal and economic change, and to compete in a competitive international job market. Potential career pathways may include specialist managerial roles within the leisure and tourism industry, heritage and cultural industry, as well as generalist managerial roles with industry, commerce and both the public and private sector. Enterprising graduates may go on to develop business opportunities within the tourism, heritage and cultural industries, either individually or in partnership. You will also be equipped to pursue further study through doctoral research. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.

Fees funding

Tuition fees for 2023-24

MSc

  • Uk - Full-time fee: £13,650
  • International EU - Full-time fee: £25,980

Entry requirements

2.1 Honours degree or non-UK equivalent in any subject.