Digital Marketing Merchandiser 2025

Wayfair is seeking a highly motivated and detail-oriented Associate, Marketing Merchandising to join our UK Marketing Merchandising team. This team is responsible for shaping a best-in-class merchandising experience by strategically selecting and presenting products that align with market trends, customer preferences, and business objectives across multiple channels - including TV, onsite, social media, email, and out-of-home (OOH) marketing.

As an Associate, Marketing Merchandising, you will support the development and execution of assortment and merchandising strategies for key promotional and brand campaigns. You will work cross-functionally to ensure seamless execution, leveraging data insights to curate high-impact product selections that enhance customer engagement and drive business performance. This role requires a creative eye, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.

What you’ll do

Assortment strategy and execution

• Develop and execute curated product assortments for key promotional and brand campaigns within project timelines
• Align merchandising initiatives with business priorities, customer preferences, and seasonal trends.
• Address tactical and operational challenges to ensure seamless merchandising execution.
• Collaborate with Category Management and Pricing teams to integrate sales insights, optimize product selections, and identify growth opportunities.

Performance analysis and optimization

• Analyze campaign and product performance to generate insights, refine strategies, and enhance future curated assortments.
• Ensure quality assurance for all merchandise assets, maintaining accuracy and recommending improvements as needed.
• Conduct post-campaign reviews to identify key learnings and drive continuous improvement.

Market research and trend forecasting

• Monitor consumer trends, competitive activity, and industry shifts to refine Wayfair’s merchandising strategy.
• Utilize data-driven insights to enhance curation tactics and optimize category performance.

Crossfunctional collaboration and merchandising initiatives

• Assist in developing and executing curated events and cross-functional merchandising initiatives, including event tracking, content management, merchandising curation, and “New In” strategy.
• Collaborate with Marketing, Brand, Creative, Promotions, and Category Management teams to refine Wayfair’s merchandising approach.
• Ensure merchandising strategies align with business objectives, seasonal trends, and customer insights.

Process improvement and operational efficiency

• Optimize merchandising workflows to enhance efficiency and streamline operations.
• Implement best practices to improve the speed, accuracy, and effectiveness of marketing merchandising.
• Coordinate cross-functional teams to ensure seamless collaboration and stakeholder alignment.

What you’ll need

• Bachelor’s degree in Marketing, Advertising, Brand, Business, Economics, or a related field, with experience in buying / merchandising, e-commerce, or retail.
• Ability to translate brand vision, customer insights, and financial objectives into effective product assortments and seamless execution.
• Data-driven mindset, with expertise in analyzing large data sets and deriving actionable insights.
• Strong aesthetic sense and trend awareness to drive high-quality product curation.
• Passion for industry trends, product design, and home decorating is a plus.
• Proven project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills, fostering strong cross-functional partnerships.
• Proficiency in Excel, Looker, Google BigQuery (GBQ), or similar performance tracking tools is a plus.
• Fluency in English

Why join us?

This role offers the opportunity to be at the intersection of creative curation and data-driven decision-making. You will play an integral role in shaping Wayfair’s promotional and brand merchandising strategy, ensuring our product selections resonate with customers and drive business impact.

If you are passionate about merchandising, analytical problem-solving, and delivering an exceptional customer experience, we’d love to hear from you!

Benefits Include: Wayfair Employee Discount, Benefits Hub, Private Medical Care, Dental Care, Gym Membership, Tuition Reimbursement, 25 Days starting Holiday (with tenure entitlement) + Bank Holidays, Pension, cycle to work scheme.