Graduate Data Scientist 2022

For 50 years Yell has specialised in helping small and medium sized businesses find and connect with customers. We’re not just any marketing agency. We combine leading edge technology with our decades of local marketing experience to help businesses achieve their ambitions, and we do it all by getting to know our customers, and their businesses individually.

Our values; Knowledge, Relationships, Integrity, Passion & Results really matter and how we work is just as important as what we do.

We have a brand new role here at Yell , we are looking for a Graduate Data Scientist / Analyst to join our Data and Insight team.

This role is in the Data and Insight team responsible for providing analytics, reporting, research, and managing the listing database including company level insight. This role is to expand the capability of the team analytics through processing data from various sources and understand underlying performance to build models to drive actionable insight.

An ideal candidate will have completed an undergraduate degree in a relevant subject and have keen interest in data analytics and the opportunities to use to drive business decisions.

Role Responsibilities

• Assimilate and standardise input variables
• Analyse data to understand the core drivers of customer churn with particular attention to differences with those in the first year of advertising
• Analyse data to understand the core drivers of revenue churn
• Build a predictive model to drive actions to prevent customer loss and thereby improve churn rates
• Build tools for next best action for retention and prospecting to embed in Yell’s account planning process to identify at risk customers in time to service appropriately and change outcome
• Utilise business firmographic, interactions and actions over time and recommendations for additional external/market data to make models more robust
• Analyse data to answer key business questions on digital data journeys
• Conduct data analysis using statistical tools, databases and spreadsheets
• Measure performance of A:B tests & new product initiatives, and report on progress

Essential Skills

• Relevant qualification at bachelor level or higher.
• Data or Computer Science
• Maths
• Analytics
• Ability to understand complex processes
• Capability using SQL and Power BI
• High level usage of Adobe Analytics (Omniture) and other data and reporting platforms
• A good level of statistical methods and spreadsheets.
• Confident in working with structured and non structured data variables
• Be able to adapt quickly & positively to change
• Be committed to providing excellent customer service
• Present analytical conclusions with clarity and actionable insights
• A flair for visualising data to make it easy to understand

Desired

• High communication skills to demonstrate complex models in accessible way
• Experience with SAP C4C CRM system and Python
• Experience with Hadoop would be an advantage but is not essential
• Understanding of machine learning models, algorithms and techniques

What can Yell offer you?

• Excellent salary + benefits including annual bonus
• Work in a completely agile environment
• Work in a focused team
• Flexible working around your needs
• This is a hybrid role working Homebased with 1 / 2 days in our Reading office.

Here at Yell are embracing diversity in all its forms and fostering an inclusive environment for all colleagues to feel empowered to perform their best work with us. This is integral for our mission to Grow, Evolve & Transform.

We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

We seek people from diverse backgrounds to join us and become part of an inclusive company where you can feel like you truly belong.

We look forward to hearing from you!