The data driven role in advertising you’ve probably never heard about!
You may think that a career path in advertising is for creatives and creatives only… you’d be wrong!
Data, analytics, and numbers is at the heart of what we do within digital media, especially within the digital channel programmatic that most people have never heard of.
You’re probably thinking, what is programmatic and why would that interest me? Well, this article shares all of the tips, hints and secrets of the biggest growing area of digital media.
Programmatic is a digital media channel, and it allows us to ensure that we serve the right advert to the right audience at the right time. There’s nothing worse than irrelevant advertising (am I right?!), and programmatic helps us to achieve relevant and targeted advertising campaigns.
If you’re someone who likes working on Excel, with data sets, or crunching numbers, programmatic could be the dream career path for you! Our teams spend time analysing reports and providing recommendations about what the data is telling us about campaigns – See, data is at the heart of everything we do in programmatic!
The programmatic space is constantly changing, evolving and adapting too, so if you’re someone who loves to constantly learn new things relating to emerging technology, get applying to one of our many programmatic roles!
The Advertising Role you’ve probably never heard of 👉
You may think that a career path in advertising is only for a certain type of creative… you’d be wrong! If you want to get into the creative industries, but you’re not sure how, then this is for you.
Data, analytics, and numbers is at the heart of everything within digital media, especially within the ‘digital channel programmatic’ that most people have never heard of. It’s a great way to break into the industry, and is the biggest growing area of digital media.
Introducing… Programmatic. Now, you’re probably thinking, what is programmatic and why would that interest me? Well, Publicis Groupe, one of the largest marketing & communications companies in the world, have pulled together all of the tips, hints and secrets to break it down for you.
What is it?
Programmatic is a digital media channel, and it allows companies to ensure that they serve the right advert to the right audience at the right time. There’s nothing worse than irrelevant advertising (right?!), and programmatic helps teams to achieve relevant and targeted advertising campaigns.
What will you do?
If you’re someone who likes working on Excel, with data sets, or crunching numbers, programmatic could be the dream career path for you! You’ll spend time analysing reports and providing recommendations about what the data is telling us about campaigns – an essential part to making sure adverts are successful. See, data is at the heart of everything in programmatic!
Is it right for you?
The programmatic space is constantly changing, evolving and adapting too, so if you’re someone who loves to constantly learn new things and be on the frontline of emerging technology, get applying to one of the many programmatic roles Publicis Groupe have available!
So, how do you get started? Head to the Publicis Groupe profile and make sure you follow them to stay up to date with all the latest roles and application advice 💪