esure Group

Financial Services
About esure Group

esure Group is a provider of market-leading personal lines Motor and Home insurance through its two prominent brands: esure and Sheilas’ Wheels. The company was launched in 2001 as a joint venture between insurance guru, Sir Peter Wood, and Halifax plc. It launched Sheilas’ Wheels – a female-focused insurance brand – in 2005.

Following a management buy-out in February 2010, esure became an independent company which on 27 March 2013 was admitted to trading on the London Stock Exchange. On 31 March 2015, following a period where esure had been a 50% shareholder in the company, became a wholly-owned subsidiary of esure Group plc. On 3 November 2016 was demerged from the business and listed separately on the London Stock Exchange. On 19 December 2018, esure Group was acquired by Blue (BC) Bidco Limited a wholly-owned subsidiary of funds advised by Bain Capital Private Equity, LP and its affiliates.

On 30 March 2020, esure Group announced that its founder Sir Peter Wood was to step down as Chairman and was succeeded by Andy Haste who brings a wealth of financial services experience from previous and current roles in Insurance and Banking.

The Group’s strategy is to provide more customers with excellent service and great value products. The Group’s business model generates value across the insurance value chain and provides an opportunity for profitable growth.

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