EnterpriseWOMEN – The VoiceBy Cambridge Judge Business School
An online, interactive, practical workshop with a voice coaching session on voice projection and branding.
With guest facilitators:
- Collette Johnson, Product Marketing Strategist, Redgate
- Natalie Woodhead, Creative Copywriter, NATFORWORDS
- Liuba Doga, Vocal Coach, Singing Attitude School
Every successful brand has a voice. Distinct and consistent, that voice has to communicate so much more than who and what you are. It must also tell the world why you are. Why you are here. Why you are different. Why you are worth exploring. And all in a single, ownable style that embodies your brand’s vision, mission, values and personality.
The workshop starts with a talk from Collette Johnson that will give you a starting toolbox to develop your brand and explore how to build your identity. The talk will be followed by an interactive session with Natalie Woodhead to get the basics on how to hone your brand voice. The workshop concludes with an immersive voice projection session with the singer and vocal coach Liuba Doga. The session includes mental and breathing techniques for handling nerves and being in control of your voice. It is designed to help you in pubic speaking and achieving results with tone and pitch.
Bring your coffee to our online meet and greet, where you will get the chance to e-meet our speakers over facilitated breakout sessions.
EnterpriseWOMEN is an outcome-driven and highly-focused programme. The workshops are tailored for early-stage women entrepreneurs who are starting or scaling their businesses. Registration is essential. We strongly recommend registering early to ensure you get a seat.
09:30-09:45 Online meet and greet – facilitated sessions over coffee
09:45-10:00 Chair’s welcome
10:00-11:00 Find your voice: a practical guide, Natalie Woodhead
11:00-11:30 Break and Networking – facilitated breakout sessions over coffee
11:30-12:00 Developing your personal and company brand, Collette Johnson
12:00-13:00 Voice projection, Liuba Doga
Collette Johnson, Product Marketing Strategist, Redgate
Collette works for Redgate leading the company’s global product marketing efforts in the security, data protection and privacy sector. Her previous experience includes working as VP Marketing in a data visualisation scale-up to help them to understand their identify and to develop their strategy and marketing approach. Her work has involved global brand development of both organisations and key personnel to enable company growth and investment. Her experience also includes a strategic roles in consultancies for world-leading corporate organisations and highly innovative startups.
Natalie Woodhead, Creative Copywriter, NATFORWORDS
Natalie is an award-winning copywriter and tone of voice specialist. She partners with global branding and design agencies to help brands articulate themselves and make a meaningful impact. Alongside brand strategy and tone of voice, Natalie names things, tells stories, runs workshops and writes copy, concepts and campaigns for any brand touchpoint or comms channel. Clients include LG, Pernod Ricard, Michael Kors, BBC, University of Portsmouth, PlayStation.
Liuba Doga, Vocal Coach, Singing Attitude School
Liuba Doga is an international award-winning performer and recording artist. She is a vocal coach and founder of Singing Attitude School, which was named as one of the top three singing schools in Cambridge in 2020. She was a Eurovision participant performer in 2019.