Faculty masterclass - The development of green marketing: Credible differentiation or corporate opportunismBy Imperial College Business School
Learn more about our new MSc Strategic Marketing (online, part-time) programme and get a taste of the online study experience at our upcoming faculty masterclass.
Join Colin Love, Principal Teaching Fellow, for a deep dive into the development of green marketing, including the concepts of sustainability, climate change and carbon reduction. We'll explore the drivers behind the changing relationship between informed consumers and companies, and the credibility and sincerity of current green brands.
Finally, we address the question: is this a corporate move to address the green concerns of consumers, or a short-term corporate profit opportunity?
Programme Director Sarah Wilsey will also give an overview of MSc Strategic Marketing (online, part-time), and explain how the programme can accelerate your career, whether you’re an ambitious recent graduate or a motivated early-career professional looking to level-up.
Why should I attend?
Experience online learning at Imperial College Business School firsthand
Learn more about an in-depth area of marketing from our world-class faculty
Get your questions answered by our expert staff in an interactive Q&A session
Find out how the programme can help you to boost your career prospects, whilst keeping your foot on the pedal at work
12.00 – 12.10: Welcome and MSc Strategic Marketing (online, part-time) overview
12.10 –12.50: Faculty masterclass with Colin Love (Principal Teaching Fellow)
12.50 – 13.00: Q&A with Sarah Wilsey (Programme Director) and Colin Love