How to use LinkedIn to elevate and amplify your Personal BrandBy London Business School
In this session, you will learn about LinkedIn's current market position and how it has become embedded in how companies do business in a digital age. We are delighted to partner with LinkedIn & Brand Consultant, Laura Fox, who will share a practical three-step approach to using the platform, and provide actionable tips on how to create a 'Best in Class' profile. Our Senior Recruitment & Admissions Manager will also provide insights into what we look for when reviewing candidates' profiles.
You can expect to:
- Learn how to become visible on LinkedIn, and get noticed by recruiters and peers in your industry
- Learn how to create a ‘Best in Class’ profile to help you stand out amongst your network
- Discover what content works to create engagement and showcase your expertise and credibility
Please bring questions as there will be a chance to ask Laura in the second part of the session.
Laura has worked in Marketing & Advertising for 19 years, specialising in Employer Brand, Company Brand, Personal Brand and Recruitment Marketing. After seven transformational years at LinkedIn, educating their internal sales team on how to build brands in the digital space, Laura set up her own LinkedIn Consultancy, The LinkedIn Fox, in 2018. She predominantly advises on how to leverage LinkedIn to support hiring, marketing, sales and to elevate your personal brand.