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  3. Marketing Masterclass: Leading a Multi-Million Pound Product Launch (7th November)

Speaker: Ludwig Wilke (Senior Brand Manager, Gillette) 

P&G invented the concept of modern marketing; at P&G our marketeers lead the vision and strategy behind each of our brands. In this Masterclass learn from Ludwig Wilke, Gillette UK’s Senior Brand Manager and one of Campaign Magazine’s ‘Faces to Watch’ 2022, what it takes to launch a new product under a global brand like Gillette. Ludwig will share a case study of the UK launch of Gillette Labs - the biggest male Health & Beauty Launch for half a decade. From taking over Piccadilly Circus and iconic tube stations to shooting content with Raheem Sterling, Ian Wright & Michael Dapaah, learn what it takes to lead a new product launch, and how even as a graduate you will make a difference to huge brands.