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Assist Senior Manager, Merchandising in curating category business success through the development and execution of robust category plans.
Key Responsibilities
- Assist the creation of GTM proposition/category Marketing Plan (product, communication tools, activation tools, Sports Marketing support, etc.) to his/her Sales team, and support the sell-in process to the JD Group.
- Assist SMM on SMU process
- Share and brief Line Manager on needs of categories they will be responsible for
- Be point of contact and support for category with a main focus on product related questions
- Work closely with the JD sales teams on range specific topics, key concept deployment & preparing them to GTM.
- Attend and support sell in days/events
- Report and assist in analyzing commercial input and market specific needs
- Support regular analytics on the sell-in and sell-through performance of category
- Deliver input on ranging, pricing, GTM, consumer trends etc. for Category Plans
- Work closely with JD Brand Activation team on Marketing Plans
- Assist SMM presentations to JD Sales teams.
- Assist Brand Activation teams on GTM approach
Key Relationships
- Europe Merchandising teams
- Global BU
- JD Sales team
- JD BAM team
- Global SMU team
KPIs
- Net Sales
- Net Margin
- Go In Margin
- Category Strength
- Sell out
Knowledge, Skills and Abilities
- Consumer-focused with product and range understanding
- Understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
- Good organizational skills
- Strong engaging presentation style
- Passionate about Style and fitness
- Ability to travel, domestic or international, as required
Education and Experience
- University degree in business, ideally with marketing and sales focus
- 1+ year Merchandising/Ranging and Assortment experience
- Fluent in English (writing and verbal)
- IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced
