Go To Market Internship Stockport 2023

With sport playing an increasingly important role in more and more peoples’ lives, both on and off the field of play, we operate in a highly attractive industry. Based on our deep understanding of our consumer and the authenticity of the adidas brand, we push the boundaries of products, experiences, and services. We do so according to our strategy, which allows us to fully capitalize on the acceleration of favorable long-term structural trends.

Own the game

• ‘Own the Game’ is our strategy that guides us through to 2025 – a plan rooted in sport. Sport is adidas’ past, present, and future.
• Our purpose: Through sport, we have the power to change lives
• Our mission: To be the best sports brand in the world
• Our attitude: Impossible is nothing
• Come test your strengths, broaden your skills, share your input, and pursue your passion with an internship at our Stockport HQ.

Are you ready to #OwnTheGame with us?

Support the North Europe BU (Business Unit) Senior Team in the execution of the category strategy and the brand Strategic Business Plan (SBP)

Key generic responsibilities

• Provide administrative support to wider GTM (Go To Market) team
• Assist with implementing and executing project work as advised by manager
• Work collaboratively and build cross functional relationships
• Have the confidence to make suggestions for improvements
• Display enthusiasm for new ideas

Key generic knowledge, skills and abilities

• Competent in Microsoft packages
• Communication
• Organisation
• Using own initiative
• Passion for the adidas brand and youth culture

Department specific responsibilities

• Assume full ownership of your own categories and work with the North and European BU to support the delivery of the seasonal category plan within North Europe
• Support the creation of local sell-in tools to ensure an impactful sell in
• Maintains regular analytics on the sell-in and sell-through performance of respective category
• Own the sample order process and showroom process for your category – ensure sample targets are achieved
• Key contact to local sales teams and category champions on range specific topics
• Assist and support the input into EU BU on local topics, such as pricing, forecasting, trends and opportunities
• Regularly align across all BU’s teams to capture potential for range overlaps
• Support on wider BU topics / categories
• Support with secondary cross-BU responsibilities
• Consumer obsessed with a strong understanding of GEN Z
• Ability to travel, domestic or international, as required

Requisite education and experience / minimum qualifications

• Bachelors students enrolled in university seeking a 12 month placement/year in industry
• OR Undergraduate gap year students seeking an internship before undertaking a Masters degree

Key facts

• Application Deadline: 15th March 2023
• Start Date: 15th September 2023
• Duration: 12 months
• Location: adidas UK, Stockport (South Manchester)

Your application

At adidas we believe that “Impossible is Nothing”.

Instead of a traditional cover letter, we’d like you to tell us what this phrase means to you. Think of what makes you passionate about joining the brand and why you want this role.

The format is totally up to you! If you are creative, show us. If you are analytical, share more! If you prefer to simply put pen to paper, go for it.

• Please apply in the same language as the job description
• Be aware that incomplete applications will not be considered
• Your '1 pager' can be submitted as print, visual, written, digital or a link, however please ensure to submit applications as a PDF.