Content Writer London 2023

The world is facing an environmental crisis, an energy crisis and a cost of living crisis and we are actively creating solutions to tackle these and build a sustainable future for all. We provide smart, clean energy-tech solutions for every home to help cut their dependency on oil and gas, electrify their heating systems, and importantly to reduce their energy bill. We are at the forefront of creating innovative solutions that accelerate the creation of smart and sustainable homes for today and for future generations.

Heating alone represents 15% of the Europe’s CO2 emissions and switching to a sustainable clean energy solution is by far the easiest way for a household to make a real impact. That's why we are dedicated to developing solutions that combat these crises and create sustainable homes.

We are a next generation home energy champion. Our vision is simply to create clean energy-tech solutions for every home. To do this we must empower people to join the clean energy revolution, supporting consumers and helping them to understand the alternatives to heating homes with oil and gas.

We are backed by Vargas, an impact company builder with a clear mission to reduce 1% of the World’s CO2 emissions. Vargas was founded 2014 in Sweden and build companies from the ground up, companies with a clear purpose and vision that strive to tackle climate change. Vargas already have three well established businesses in energy storage, green batteries, steel and hydrogen – Polarium, Northvolt and H2 Green Steel.

We are passionate about making a positive impact in the world, and we believe that by creating smart and sustainable homes, we can do just that. We hope you will join us in this important work as we strive to make a difference in the fight against the environmental, energy and cost of living crises.

About the role

We are expanding our Marketing team, which is focused on creating a compelling consumer brand, proposition and bringing that to market across Europe.

We are looking for a content writer to lead our written output across all channels, with a strong initial focus on online – ultimately to help customers understand our products and services, drive acquisition and customer retention. This is a significant opportunity to join a small and growing business with big ambitions.

Reporting to the head of design and working closely with the wider marketing team, you’ll be a key member of a tiny but growing marketing team and have a direct, massive impact on the growth of the business. This mission is fundamental to the company wide ambition of opening up a nascent category and becoming the brand synonymous with it.

Responsibilities

• Lead the execution of brand content to drive technology adoption and brand awareness to maximise sales growth.
• Writing of informational articles to support brand, PR and SEO.
• Written and creative support on all channels including website, social content, digital ad creative, customer communications, PR releases, sales brochures and product information sheets.
• Development of communications that help consumers understand the benefit of our product and produce locally relevant content with our design studio for our website and supporting channels.
• Lead content research and insights to drive actionable improvements in customer communication and channels.
• Third party agency management and other external suppliers to ensure that all content collateral / activity is produced to a very high standard and on brand.
• Collaborate with global Marketing Team (Growth, brand, communications and PR) to ensure all content is available and known for adoption in multiple locales

About you

• You are a superb communicator with a flair for communications and a natural at making seemingly complex things very simple for our customers.
• You are someone who can demonstrate strong relationship building based upon mutual trust and great communications, and who thrives on building a high performance, customer obsessed culture. 
• You have great interpersonal skills and proven ability to operate effectively with other members of the business in product, design, commercial & development and Sales - in order to ensure that cross functional initiatives are effectively executed. 
• You will also be able to demonstrate you are organised and can multitask in a friendly, specialised, fast paced, intellectually challenging, proactive environment and work quickly to master detail under pressure. The ability to remain calm and bring order to complex tasks with tight deadlines is essential.
• You will be able to learn and display knowledge of a sophisticated and technical product, and write about it with authority and accuracy You have a flair for innovation, an entrepreneurial mindset and working in a start-up environment, no task is beneath you and new challenges are actively sought out.

About your experience

• You have marketing experience, preferably in the tech, energy or sustainability industry.
• You have a strong knowledge of copywriting best practices Excellent copywriting skills and creative judgement.  
• You have proven experience writing content and articles in line with technical SEO best practice. 
• You have proven experience writing across multiple different formats; examples could include, long form, ad content, commercial and informational along side many more. 
• You have exceptional data interpretation and manipulation skills and experience.
• You have experience in successfully navigating complex matrix organisations to deliver the best outcomes for the customer.

What we offer

• Competitive salary.
• Rewarding secondary benefits.
• 25 days annual leave plus bank holidays.
• The chance to build a global company and transformative products.
• Fast-moving growth journey making a positive impact on the world.
• Supportive and inclusive culture alive with learning opportunities.