We are Analysys Mason – the global leaders in telecoms, media and technology (TMT) management consulting.
Since 1985, we have specialised in making sense of the industry’s challenges and opportunities, helping our clients around the world to make critical business decisions.
Our consultants and analysts are based in 17 offices across 13 countries, and have taken on work in over 140 countries, making us a truly global company.
Why join us?
Based in our Cambridge office, you will be our marketing champion for our website. Your responsibilities will involve monitoring and optimising website performance. You will be looking at improving the customer experience, design, SEO, and how we can improve our website KPIs.
You will also support and project manage marketing campaigns alongside the rest of the marketing team and our industry experts. You will use a mix of marketing channels and tools including marketing automation, webinars, website content and developing marketing and sales collateral.
What you'll do
Your activities will include:
- Supporting the delivery of marketing activity/campaigns from plan to launch and on to measuring effectiveness with agreed marketing/business strategy
- Liaising with the wider company to maximise the impact of marketing campaigns and channels to generate new leads and business development opportunities
- Devising marketing messaging across all channels and marketing activity to support campaigns (emails, events, website, collateral)
- Overseeing and assisting with the company’s web-based marketing strategy to promote the company brand, attract visitors and drive online lead generation.
- Continuously evaluating the website performance, trends and analytics to identify opportunities for optimising marketing activities
- Assisting with testing and applying new website components
- Enhancing the website to deliver an excellent customer experience and actively improve engagement
- Improving the website to increase the right visitors via search engines
- Keeping up to date with current digital trends.
Benefits
We offer many attractive benefits including:
- An annual bonus
- A pension scheme
- Life insurance
- Private health and dental care
- Social events
- Flexible working
- Your birthday off
- Home-working equipment fund
- Health and wellbeing programmes
- Corporate Social Responsibility initiatives
- Volunteering days
- A cycle-to-work scheme
We are proud to be an equal-opportunities employer and ensure fair work practices for all our employees, clients, candidates or other associated persons.
Is it for you?
If you have existing marketing experience and you want to work internationally with colleagues across the world, this is the right job for you.
You don’t need to have technical or consulting background, but you should understand the specificities of professional services, and what it means for marketing activities.