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We are looking for a Digital Analyst to provide visibility of key digital insights across the Commercial function.
This important role will create, monitor and report on events and conversions across our Google Analytics properties and will also be responsible for the Club’s tagging and tracking processes, ensuring we have consistent and effective tagging solutions in place to deliver insightful digital analysis.
Who we are
We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.
Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).
Your day-to-day
- Maintaining and reporting on the structure of The Club's Google analytics properties and views, ensuring correct configuration as well as creating events and conversions.
- Actively managing Google Tag Manager accounts, including the implementation and configuration of new tags, and regularly removing tags no longer in use.
- Developing and distributing reports and digital dashboards to track web and app engagement, campaign performance, business trends, UX and other metrics.
- Performing in-depth analysis of website visitors across our multiple websites to understand behaviour and uncover key areas for improvement to drive user engagement and lead conversion rate.
- Utilising our Contentsquare platform to provide a deeper level of insight around Web and App activity.
- Supporting the wider marketing team to implement advanced tagging and tracking to report on traffic, user behaviour, conversion trends by location and for specific campaigns.
- Working with the wider team to create and maintain aligned reporting on marketing attribution.
What we are looking for
- A relevant degree, preferably in a business, marketing or analytics.
- Experience working with Google Analytics (a Google Analytics Qualification would be desirable).
- Knowledge of Microsoft Azure or Google Big Query (or another data warehouse).
- Experience using tools such as Thunderhead, CDPs, Sprinklr, Contentsquare, Cheetah Digital or Horizm.
- Genuine interest in digital data and a passion for insights.
- An ability to turn complex digital data analysis into concise actionable insights for senior stakeholders.
- Ability to prioritise a significant and demanding workload.
- Strong stakeholder management and relationship building skills.
- Ability to simplify and distil complex concepts to communicate effectively.
Why choose us
At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:
- An exciting reward and recognition scheme
- Generous holiday allowance which increases with your length of service
- Great internal learning and development programmes
- A flexible hybrid working model
- Priority access to apply for match tickets
- A competitive health and wellbeing benefits package
- A leading Employee Assistance Programme
- Great discounts with some of our Partners
Arsenal for Everyone
Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.
