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Atradius provides trade credit insurance, surety, and collections services worldwide, with offices spanning across 50 countries. In simple terms, we offer cover to businesses if their customers do not pay for the products and services they’ve purchased. As a value-driven organisation, we strive to ensure a collaborative working environment and remain committed to supporting and developing our people, ensuring they reach their full potential.
The Team
The Marketing & Communications team forms part of the wider commercial function. We are currently going through an exciting period of change and working towards a new strategy with a shift towards using digital media and channel marketing to truly connect with our customers and more importantly intermediaries. The team is based at HQ in Cardiff Bay and works with a network of offices throughout the United Kingdom and Ireland.
How you’ll make a difference
We are looking for a self-starter to develop, implement, track and optimise digital marketing campaigns while improving our online brand presence. You will also be responsible for developing and maintaining our website and landing pages across the UK and Ireland in order to drive website traffic and enhance brand awareness. As part of the team, you will be responsible for managing and fully utilising our CRM to demand lead generation and retention through creative campaign management and customer communication.
You will a take the lead in developing a seamless digital customer journey across multiple channels and touchpoints. Ensuring our communications land in the right place at the right time.
- Lead on the development, design and management of .co.uk/.ie websites and associated micro sites
- Collaborate with the marketing team to create landing pages while considering SEO optimisation
- Working closely with the team to plan, design and manage end-to-end marketing campaigns (including email, paid social/search and digital display) across multiple channels
- Lead generation for our Ireland team, including strategic campaign management with effective demonstration on ROI against our KPI measurement that aligns with commercial objectives
- Translate data, trends and behaviour into actionable insights and optimise marketing tactics accordingly
- Lead (with operational support) on the implementation and maintenance of digital marketing systems, (including automation and CRM), evaluating and adapting as appropriate
- Own performance marketing goals, objectives, metrics and measurement with monthly analytical reporting
- Mentor and educate the wider commercial team to obtain future buy-in
What you need to succeed
Essential
- Commercially minded with experience in managing marketing campaigns across a range of channels
- Fully competent on using CRM systems such as HubSpot and Salesforce from a marketing and sales hub perspective with list segmentation and lead scoring
- Knowledge and understanding of web development, email marketing and landing page creation
- Experience of working with third-party agencies on the development of digital communications, web pages and campaign creative
- Strong analytical skills to measure performance of activity and deliver actionable insights to optimise marketing activity
- Creative and innovative thinker, with the ability to maximise the use of different marketing channels and has a sound understanding of user behaviour
- Awareness of the digital touchpoints to utilise the customer journey and plan marketing activities accordingly
- Excellent communicator, with the ability to influence and negotiate
- Excellent organisational, project management and stakeholder management skills
Desirable
- Experience in building, or contributing to, paid media marketing plans and managing spend
- Knowledge of Adobe Creative Suite (InDesign/Photoshop/Illustrator)
Required skills
- Great attention to detail
- Effective time management
- Project management at the highest standard
- Stakeholder management and communication
- Budget forecasting understanding
What we offer you
- A dynamic and challenging work environment with the opportunity to connect with colleagues on an international scale
- Continuous training and development opportunities to help you reach your full potential
- Competitive salary and annual bonus scheme
- Annual pay increase based on inflation and performance
- Generous pension package of up to 18% contribution (15% employer contribution with a 3% employee contribution)
- Income protection insurance to cover long-term absence due to illness
- Life assurance cover at 10 x annual salary
- 27.5 Days Holiday (rising with length of service) plus bank holidays
- Free access to wellbeing suite including onsite gym
- Sports and social club
- Employee assistance programme
- Access to employee loans, health insurance, dental cover, cycle to work scheme, childcare and retail vouchers plus much more
- Flexible and hybrid working opportunities
