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This role can be based out of either our Witney office in Oxfordshire or the Shepherd's Bush office in London and typically a minimum of 3 days per week in the office is required.
About us
Audley Travel is an award-winning, consistently recognised tour operator that specialises in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide meaningful travel experiences.
Our employees are passionate about travel and exploring other cultures. In 2021, we proudly celebrated serving our travel clients for 25 years.
The role
As a Marketing Analyst, you will be responsible for delivering actionable insight across Audley’s marketing channels, content and platforms.
You will be part of Audley’s Marketing Intelligence team where you’ll work collaboratively across the department, ensuring alignment on strategy and maximising efficiency of processes and performance.
Key responsibilities
Market Trading & Performance Analysis
- Work with channel owners, marketing managers and department heads to delivery actionable insight and performance analysis of all marketing activities.
- Drive measurement and analysis to maximise marketeers understanding of their activities and deliver optimisations that improve marketing efficiency.
- Support the delivery of agreed performance initiatives that focus on driving growth and improving marketing efficiency.
Audience Analysis
- Work with the CRM team to define and discover audiences as and when needed, using analytical practices to select the best possible audience for each communication
Market Reporting
- Deliver regular reporting on the market in agreed & consistent formats to give channel owners, marketing managers and the department Heads regular visibility of performance.
Self-service analysis delivery
- Enable self-service strategy, delivering data visualisation and dashboarding to maximise self-service across our department.
- Actively champion self-service through data interpretation best practice and training of the wider team on tools such as Google Analytics.
About you
You will be a highly driven, results focused analyst with a strong attention to detail and understanding of marketing practices.
Additional experience required
- A marketing or digital background
- Excellent mathematical & numerical skills
- Demonstrable skills working with large data sets & databases
- Strong understanding of Google Analytics
- Data Visualisation e.g. Tableau, Power BI
- Exceptional problem solving skills
- Strong communication
- A keen eye for detail
- A desire to learn, develop skills and challenge themselves & others
- Highly organised & logical approach to managing workloads and deadlines
- Excellent collaboration and team skills
Additional desired experience
- Demonstrable experience (execution or analysis) of GA 360, AdWords, Email/CRM (Salesforce) and SEO
- Cloud platforms e.g. GCP, AWS Azure
What you’ll get in return
- Holiday - 25 days rising to 30 days with length of service
- Hybrid working
- A day off for your birthday
- A day off for volunteering to support a charity, local support group or community work of your choice
- Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
- Enhanced family leave
- Enhanced pension scheme
- Life insurance
- Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
- Gympass – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
- Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers
We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.
