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The Analyst, Digital Sales is responsible for generating, qualifying, and converting leads to opportunities within an assigned industry. This role is expected to work with our strategic partners and marketing to build a healthy sales pipeline.
Skills and experiences
- Bachelor’s degree in marketing, business, or a related field or equivalent work experience
- Likely has 0-1 years of experience in digital marketing, demand generation, or sales
- Excellent written and verbal communication skills.
- Comfortable thriving in a high-volume setting.
- Excellent at administrative tasks (follow-up emails, agendas, minutes, etc.)
- Will need to complete 5 of the following technical certifications within 3 months after joining the team or have them completed prior to hire:
- Microsoft 365 fundamentals
- Dynamics 365 CRM fundamentals
- Azure fundamentals
- Data fundamentals
- Security Fundamentals
Ability to use a CRM system and update details on calls and next steps. Ability to use social media platforms . Ability to analyze and interpret data. Does not interrupt and is a good listener and note-taker. Enjoys researching companies, people, solutions, products, etc.
About you
- Customer Focus
- Tech Savvy
- Data Analytics
- Action Oriented
- Interpersonal Savvy
- Communicates Effectively
- Drives Results
What you'll do
Lead generation and qualification responsibilities
- Build a healthy pipeline and source sales opportunities by creating drip campaigns, emailing, following up on leads, and responding to marketing and partner leads.
- Review and qualify leads from marketing or partners for further development.
- Engage buyers through relevant channels such as digital content, social media, campaigns, and email with a view to moving them through the buyer journey into qualified leads.
Sales conversion responsibilities
- Pursue and convert leads to achieve a quota target of $1-5 million in the pipeline.
- Find and set up relationships with new business prospects.
- Deliver insight, manage customer objections, and suitably position our sales plays to maximize sales.
Data management and analysis responsibilities
- Research accounts and identify the key players and sales opportunities.
- Follow and analyze industry trends to identify selling opportunities.
- Develop prospect intelligence including company background research and other pertinent lead information.
- Enter, update, and maintain CRM information on leads, prospects, and opportunities.
- Maintain market knowledge including competitive products, pricing, and policies.
- Maintain data quality and confidentiality.
Collaboration responsibilities
- Coordinate with marketing teams to ensure brand consistency in customer outreach efforts.
- Coordinate with the associated sales manager to align selling efforts.
- Establish and maintain a working relationship with partners.
- Share qualified leads with the broader team.
- Ensure follow-up by passing leads to appropriate team members with suitable calls to action.
