Digital Marketing Executive Leeds 2023

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Are you a Digital Marketer looking for your next move? Do you want to kick on in your career and have the chance to work on a global scale? Farnell are an exciting business, steeped in history, but now propelling into a multi-billion £ business since the acquisition by Avnet in 2016.

You will have the chance to grow, develop and learn from experienced heads who have been there and done it when it comes to marketing. Led by a senior leader at the top of her game, you will be working as part of a cross-functional marketing team, heavily involved in strategy and delivery when it comes to all things digital here at Farnell.

If you have a good understanding of digital marketing but need more exposure or want to utilize more skills, then this could be the well-rounded role you are looking for.

Job Summary

The Digital Marketing Executive is responsible for supporting the strategy, execution and analysis of digital marketing programs, including Affiliates, Comparison Shopping Engines and data feeds.

This role will also be responsible for reporting and analysis of digital campaigns and programs, ensuring that we are driving key KPIs for the business. The role works closely with Marketing, Ecommerce, Business Intelligence and Product teams to ensure that digital programs are driving the overall business strategy.

This role will also support the data feed programs that power affiliates, CSES, PPC and other digital marketing programs.

What will you be doing?

• In line with the Global Marketing strategy, manage the execution of the digital channel plans ensuring KPI’s are set including sales per day, reach and visibility.
• Support the management of 3rd party vendor relationships with media and technology vendors associated with all digital programs.
• Work globally and cross functionally to deliver meaningful new ideas & tests into market that can be rolled out and scaled.
• Executes online promotional campaigns and supports internal partners with supplier campaigns, supports e-mail marketing campaigns, sets-up on-line promotions/coupons and performs other marketing activities to meet business objectives and revenue goals.
• Supports regional marketing in driving aspects to attract and convert new customers, gain user adoption, and increase on-line sales.
• Share best-of-class deliverables, tools and processes internationally across regions and businesses.
• Tracks, collects, analyzes and reports data, identifies trends and insights and evaluates results to achieve maximum Return On Investment (ROI) for on-site campaigns.
• Support the development and implementation of all digital channel technical requirements including partnering with GIS
• Undertake and act upon online sector and competitor analysis.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

What about you?

• At least 1-2 years experience in supporting digital marketing activities and programs experience using data feed platforms such as Feedonomics, Channel Advisor or similar including liaising with IT developers.
• Experience in use and management of Adobe Analytics or similar reporting suites
• Demonstrable knowledge of latest digital marketing, onsite marketing, and usability capabilities.
• Highly organized, commercial, numerate, analytical and multi tasking, deadline driven abilities.
• Excellent communicator at all levels.
• Highly organized with experience of stakeholder management in a matrix structure
• Proven ability to deliver results in a complex multi-channel marketing environment.

We offer a fun and vibrant work environment, generous benefits, and the opportunity to work on a global scale.

If you are passionate about digital marketing and looking for a new challenge, then we want to hear from you.

What's in it for you

Along with offering a competitive salary package, we also offer:

• A supportive team environment where everyone really is working toward the same goal.
• A strong open door policy within management
• An environment where you will be given the tools and opportunities to further your career
• Pension scheme
• 25 days holiday plus bank holidays with option to buy additional holiday
• FREE Onsite Parking
• Flexible home working
• Cycle to work Scheme
• Reward schemes

Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.