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Do you know the difference between a laminated jacket and a drop-liner? Can you argue the pros and cons of cowhide vs kangaroo leather? Would you like to work alongside some of the most respected names in automotive journalism, for iconic titles like MCN and RiDE?
Role Description
Working within the Bike Hub, the Commercial Content Writer will produce engaging and authoritative content that helps and informs our audience and maximises affiliate revenue for Bauer’s portfolio of magazine websites. As well as writing new best kit roundups and reviews, you will be continually optimising existing content designed to deliver direct revenue, ensuring it is seen by the largest possible audience and leads to conversion to a sale.
Reporting into the Bike Hub and the Deputy Commercial Content Editor, you will work closely with the SEO team, to create and execute plans for affiliate led content on several of Bauer’s brands, including MCN, CAR, and Parkers, but also Live For The Outdoors and What’s the Best, extending beyond these to other titles as our affiliate marketing develops.
You’ll also work closely with the motorcycling print, digital and social media teams, to ensure we utilise our audience to get the most eyes possible on our affiliate content, and secure engagement in that content on the MCN and RiDE sites.
You will also be responsible for ensuring that Bauer’s affiliate content is commercially optimised in order to generate maximum revenues when it appears on partner sites. Content optimisation will include; content selection, content layout, product choice, product availability/replacement, product prioritisation and actioning analytical insights.
Main Responsibilities
- Create and optimise content designed to deliver affiliate revenue and rank in search
- Help grow revenue and affiliate activity across Bauer’s portfolio of sites
- Research and source new affiliate opportunities on Bauer brands and beyond
- Work to agreed key performance targets
- Deliver weekly progress and activity reports for all affiliate content
- Stay up to date with the latest affiliate marketing trends
- Collaborate with colleagues and wider editorial to create additional affiliate marketing content
- Continually optimise existing content to maximise traffic and affiliate click-through
- Support meeting the ROI and sales targets through affiliate channels and partnerships
- Develop working relationships with relevant editorial contacts to ensure access to print content
- Working to agreed key performance targets including article upload and update goals
- Building a high-quality working relationship with external partners
- Stay up to date with the latest affiliate marketing trends
Person Specification
- A love of all things automotive, whether it’s on two wheels or four
- Strong written and verbal communication skills – including content creation and optimisation
- A keen interest in content creation and the wider digital industry
- An understanding of SEO
- Extensive experience in navigating the Amazon website
- A strong working knowledge of Microsoft Word and Excel
- Strong people skills
- Desirable - some experience in working with a content management system (CMS)
- Desirable – experience in using image editing software
- Desirable – a working knowledge of major analytics programs e.g. Google Analytics
- Desirable - a working knowledge of affiliate marketing and online partnerships/trends
- Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
- 25 days holiday + bank holidays + 2 volunteer days
- Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
- Opportunity to buy additional holiday
- Enhanced Maternity and Paternity pay
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives – Wellbeing at Bauer
- Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
- Discounted high street vouchers
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.
Belonging at Bauer Mission Statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What We Offer
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.
Our Mental Health at Work
We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Learning and Development
As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.
Please Note:
- We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.
Bauer Core Values
Passion
- We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.
Excellence
- Our desire for excellence fuels our ambition for personal and business growth.
Trust
- We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.
Entrepreneurship
- Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful.
If you have any feedback regarding our UK recruitment process please email careershub@bauermedia.co.uk we would love to hear from you.
