Commercial Content Writer (Fitness) 2023

Bauer Media Commercial Content team is looking for someone well-versed in fitness. This includes a good knowledge of fitness gear, equipment, and smart tech, as well as some interest in health and nutrition. So, if you’re looking for a chance to write about the best squat-proof leggings or running trainers one day and the best at-home treadmills or latest health supplements the next, this is your chance to work alongside such experts in tech, autos, home and fashion on our ever-growing Content Commerce team.

The focus of your role

The Commercial Content Writer will produce engaging and authoritative content that helps and informs our audience and maximises affiliate revenue for Bauer’s portfolio of magazine websites. As well as writing new best fitness and health roundups and reviews, you will be continually optimising existing content designed to deliver direct revenue, ensuring it is seen by the largest possible audience and leads to conversion to a sale.

Reporting into the Deputy Commercial Content Editor, you will work closely with the SEO team, to create and execute plans for affiliate led content on several of Bauer’s brands, including What’s the Best, Yours, and Closer, extending beyond these to other titles as our affiliate marketing develops.

You will also be responsible for ensuring that Bauer’s affiliate content is commercially optimised in order to generate maximum revenues when it appears on partner sites. Content optimisation will include; content selection, content layout, product choice, product availability/replacement, product prioritisation and actioning analytical insights.

Key responsibilities

• Create and optimise content designed to deliver affiliate revenue and rank in search
• Help grow revenue and affiliate activity across Bauer’s portfolio of sites
• Research and source new affiliate opportunities on Bauer brands
• Work to agreed key performance targets
• Continually optimise existing content to maximise traffic and affiliate click-through
• Working to agreed key performance targets including article upload and update goals
• Building a high-quality working relationship with external partners
• Develop working relationships with relevant editorial contacts to ensure access to print content
• Stay up to date with the latest affiliate marketing trends

What we're looking for

• A love of all things fitness, whether that’s based in the gym, home equipment or outdoor hobbies
• Strong written and verbal communication skills
• Strong people skills
• A keen interest in content creation and optimisation
• An understanding of SEO
• A strong working knowledge of Microsoft Word and Excel
• Desirable - some interest in health and nutrition
• Desirable - some experience in working with a content management system (CMS)
• Desirable - experience in using image editing software
• Desirable - a working knowledge of affiliate marketing and online partnerships/trends
• Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus

What does a great job look like?

• Maintain continuous revenue growth on a monthly basis
• Clear and effective communication with internal and external contacts
• Efficient migration and optimising content to 3rd party partners
• Successfully prioritise your workload

What we offer

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.