Commercial Content Writer (Parenting) Peterborough 2023

You’ll be part of the MotherandBaby.com and Yours.co.uk editorial team, who look after content strategy, social media, newsletters and commercial content for our brands. Our team identifies new content opportunities and optimises content for www.motherandbaby.com and www.yours.co.uk.

We write and publish high-quality content which maximises search visibility and with quality control at the forefront: ensuring we put the user first, that SEO best practices are met and that brand ethos is alive and thriving. The team are constantly exploring content and commercial strategies to maximise engagement and revenues by collaborating with internal and external stakeholders.

A part of the editorial team’s strategy is to source, research and review products that our audiences will be interested in buying. We look to support parents from all walks of life, supporting them with tips and advice before, during and after pregnancy.

This includes helping parents to find the best products for our little ones and to help along this mammoth journey we call parenting. We want to create content for everyone, and this role will be an integral part for pushing new content to a diverse audience.

Main focus of the role

We are seeking a writer who will help us create content that will reach a wider, representative audience.

This role will focus on the e-commerce side of our business for Motherandbaby.com, whilst keeping abreast of the latest culture and forthcoming projects, parenting tips and product suggestions. We hope to maximise the audiences our content reaches even further and to help build the affiliate side of our business.

A crucial part of this role will be to support with creating new ideas, thinking with an inclusive mindset to help all our parents and share this content on our website and social media accounts. Focussing on the Motherandbaby.com brand, this role will report into the Digital Group Editor and working closely with the SEO team.

You will help create and execute plans for affiliate led content on MotherandBaby.com, thinking about things like trending topics, top product suggestions and celebrity best buys.

Key responsibilities

• Help create and update existing content to grow the e-commerce activity across Motherandbaby.com to a high quality
• Research and create content that is representative of our beautifully diverse communities
• Research and source new affiliate opportunities
• Work to agreed best practices that assist with creating optimal copy and SEO rules
• Keep abreast of with latest culture and forthcoming projects, trends on social media, parenting tips and best product suggestions that may be relevant to Motherandbaby.com
• Working with the Central Affiliate team at times to create content for bigger seasonal events
• Continually optimising existing content to maximise traffic and affiliate click-through
• Build strong relationships with wider inhouse and external teams

Who you are?

• Passionate about supporting our diverse communities and creating inclusive content that encapsulates the topics that immerse and surround all our parents.
• Great planning and organisational skills.
• Have a keen interest in content creation and the wider digital industry.
• A good understanding of SEO (Search Engine Optimisation) is preferred, but no necessary!
• A good understanding of how the affiliate and editorial world work together, with an understanding of how to navigate websites like Amazon.
• A good working knowledge of Microsoft Word and Excel.
• A good working understanding of social media, especially Facebook, Instagram and Pinterest.
• Strong people skills and good internal communication skills.
• Experience in working with a content management system (CMS).
• Desirable – experience in using image editing software.
• Desirable – a working knowledge of major analytics programs e.g., Google Analytics, Looker, CrowdTangle.
• Willing to learn about and have some sort of knowledge about - affiliate marketing and online partnerships/trends.

Package description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.

Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands.

That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Learning and development

As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

Core values

• Passion
  • We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.
• Excellence
  • Our desire for excellence fuels our ambition for personal and business growth.
• Trust
  • We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.
• Entrepreneurship
  • Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful