Content Optimisation Executive Peterborough 2023

This is a great opportunity to start your career within Bauer Media, to gain experience working within our Digital and Editorial teams!

As Content Optimisation executive you will optimising Bauer’s content output to maximise its propensity to perform editorially, commercially and in search. The Content Optimisation Executive is the final checkpoint prior to commercial content going live on our sites.

Working closely with the SEO team and Content Commerce editorial, and brand editorial teams you will ensure editorial, commercial and production best practice. This role is key to the smooth running of editorial and SEO process, you will constantly be helping the improvement of content output with quality feedback and active support.

The Content Optimisation Executive is a key role within the Content Commerce/Affiliate team and hugely important in supporting the generation and development of content. Reporting into the Content Optimisation Manager and working closely with the Editorial and SEO teams, you will be optimising content on many of Bauer’s brands, including; CAR, Heatworld, Closer, MCN, Today's Golfer, and What’s the Best, plus many others.

Key responsibilities

• Ensuring that content interlinking linking is correct for our most important articles including:
• Checking and amending content layout to follow best practice
• Plotting/mapping content within reporting systems and dashboards
• Highlighting opportunities to link to wider editorial articles that can support our content goals
• Implementing SEO best practice
• Ensuring that the commercial linking is optimal
• Auditing editorial output performance against content production goals

What you'll bring

• Proactive collaborative character capable of delivering clear feedback
• Knowledge and working experience of a publishing CMS
• A passion for digital media and affiliate marketing
• Strong written and verbal communication skills – including content creation and optimisation
• An understanding of SEO
• A strong working knowledge of Microsoft Word, and Excel
• People skills and the bravery to communicate at all levels
• Desirable – experience in using image editing software
• Desirable – a working knowledge of major analytics programs e.g. Google Analytics

Package description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.

Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands.

That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Learning and development

As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

Core values

• Passion
  • We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.
• Excellence
  • Our desire for excellence fuels our ambition for personal and business growth.
• Trust
  • We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.
• Entrepreneurship
  • Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful