Graduate Marketing Assistant 2022

The role of the Marketing Assistant is to assist the Marketing Team in the coordination, production and delivery of daily activities of the Marketing Department.

Key Responsibilities

• Planning, concept development and execution of marketing campaigns in line with sales strategy
• Briefing in email and social media campaigns to Berkeley Group IT and assisting in management of production
• Maintaining development websites and property portals, ensuring all images, copy, prices and sales messages are up to date
• Regularly updating news features on website in line with launches, promotional events and achievements such as award successes
• Support of brand development, assistant in writing briefs, research and reviewing presentations
• Ensuring all PPC ad copy is updated in line with current advertising messages and availability
• Co-ordination of development sales events
• Co-ordination of stock plot dressing, taking briefs from Sales and managing them through to completion with external consultants
• Collation and production of monthly reports of the marketing activity
• Maintaining development reporting schedules such as PMV A3’s, International Calendar etc. where appropriate 
• Analysis of reports and spotting key trends and considerations
• Day to day liaison with the sales teams to ensure that they are fully stocked with brochures and other marketing collateral
• Liaising with the signage agency on hoarding/signage graphics on developments including regular site visits to ensure quality
• Assistance with briefing PR stories and reviewing press releases
• Assist with production of award entries
• Entry and diarisation of advertising on the C360 and calendar prior to publication
• Booking, coordination and assistance of development photography
• Coordinate the shipment of brochures, model and other marketing material for overseas exhibitions
• Maintain schedules for marketing activity, awards, contacts, agency rosters
• Maintaining the Marketing Inventory to ensure stock levels of marketing collateral are always monitored
• Departmental filing both paper based and electronic (shared drive) ensuring that all collateral produced is saved in a central location
• Purchase Order raising and receipting inline Marketing Managers

Skills Knowledge and Expertise

• Strong administrative skills
• Previous experience within the property sector / keen interest within residential development
• Building good working relationships with sales team 
• Proficient in Microsoft Word, Excel, Outlook and Powerpoint

Person Specification

• Good organisational skills, including attention to detail and determination to see things through;
• Professional approach with a degree of discretion;
• Team player with can do attitude;
• Willing to learn, be flexible and get involved with a wide range of tasks;
• Ability to follow instructions as well as to work on own initiative and generate solutions;
• Credible and confident in communicating with a wide variety of stakeholders;
• Ability to work under pressure with confidence in dealing with diverse personalities;
• Experience of working in a fast-paced environment.

About Berkeley Group

Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We revive underused land, creating welcoming, sustainable and nature-rich places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life.

We specialise in long-term brownfield regeneration, focusing on challenging and complex sites that are beyond the scope of conventional homebuilders. We are highly collaborative, working with councils and communities to create a shared vision and to unlock a mix of social, environmental, economic and commercial value that benefits all of our stakeholders.

Our passion for quality and design underpins everything we do. All Berkeley homes are created with care, expertise and relentless attention to detail.