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    1. Home
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    4. Marketing Assistant 2025
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    As the Marketing Assistant at Blackpool Transport Services, you will be supporting the Marketing Manager in the delivery of the department’s ambitious marketing and communications plan. You will have a key part to play in achieving our objectives through successful execution of various marketing tasks.

    The ideal candidate will have a good understanding of marketing principles, strong written and verbal skills and the ability to work in a fast-paced marketing department. You will also be willing to get involved in all aspects of the marketing department and have the desire to get things done to a high standard, but in a timely manner.

    Due to the nature of our business, you’ll need to be willing to gain a deep understanding of what it takes to operate an award-winning bus and tram company. Understanding the operation which will empower you in your Marketing role.

    This role is for a 6 month fixed term contract, covering maternity leave.

    Key responsibilities

    Internal communications

    • Work closely with the Marketing Manager to implement, deliver and manage strong internal communications.
    • Champion internal communications across the business at all levels to deliver complex messages in an audience appropriate manner.
    • Collaborate with internal teams to create timely, relevant and effective communications.

    Execution of key marketing activity

    • Successfully execute key marketing activity to support ongoing marketing campaigns and projects.
    • Support in the creation of marketing and creative briefs, working alongside our consultants and partners on ideas and delivery.
    • Prepare new and updated content for the Blackpool Transport website.
    • Contribute innovative ideas for marketing campaigns with a commercial and customer focused mindset.

    Creation of marketing assets

    • Build a bank of photography and imagery that can be utilised across a range of printed materials and digital channels.
    • Assist in the development of new and evolve existing content (both written and visual) for use across a number of channels, including printed timetables, our website and social media.
    • Work with the marketing manager, external agencies and marketing support consultants to ensure a strong and consistent brand image is maintained throughout all channels.

    Marketing admin and business support

    • Undertake Marketing administrative tasks to support the Marketing Manager and wider team.
    • Carry out such tasks as may reasonably be required by the Marketing Manager or other members of the management team.
    • Assist with maintaining and developing databases and mailing lists.
    • Assist with the set-up of customer surveys as well as the compiling of data.
    • Support the wider business and other teams through the organisation of marketing assets, signage or any other ad-hoc materials that they may require to achieve their departmental responsibilities or objectives.

    Skills, knowledge and expertise

    Essential qualifications and knowledge

    • Good understanding of marketing principles. (Essential)
    • Basic understanding of bus and tram operations. (Desirable)

    Experience

    • At least 1 years experience working within a marketing team. (Essential)
    • Experience in creating high quality written communications. (Essential)
    • Relevant marketing qualification. (Desirable)

    Aptitudes and skills

    • Excellent verbal and written communication skills. (Essential)
    • Proficiency in Office 365. (Essential)
    • Strong organisation and time management skills. (Essential)
    • Creative mindset. (Desirable)
    • Networking skills/ relationship building. (Desirable)
    • Passionate about photography. (Desirable)
    • Proficiency in adobe photoshop and illustrator. (Desirable)
    • Customer research and data analysis skills. (Desirable)

    Benefits

    • A fantastic hourly rate of pay
    • Free travel on all our bus and tram services (with additional passes available for a few of your nearest and dearest)
    • Learning and Development opportunities.
    • Enrolment into the Blackpool Transport pension scheme and access to pension advice if needed.
    • Work/life assistance offering help and support available 24 hours a day through our Employee Assistance Programme.
    • Exclusive Discounts on shopping, days out and much more through Spectrum Life.
    • Access to ‘Toothfairy’ an app that gives exclusive access to UK based dentists for BTS employees.
    • Discounted Gym membership at all Blackpool Council gyms.
    • A smart, top-quality uniform.