Graduate Programme in Digital and Performance Marketing 2022

Don’t wait for the future to arrive, when you can develop it yourself.

Do you want to be part of the critical Digital and Performance function within the BMW UK Marketing Department?  We are looking for a graduate to join us within our Digital and Performance department, someone who is passionate about data, digital and all things customer focused, and who is looking for a challenging role where they will be constantly learning and no two days will be the same!

The Digital and Performance department is responsible for the strategy, delivery and marketing of all things digital and performance marketing related for the organisation. 

We underpin all the digital activity, the data analysis, the strategy development and deliver all the digital customer experiences, meaning it is the engine room of the BMW UK strategy.  The core global data and customer focused strategy and delivery is ran out of this team, so the role is high profile and very influential. 

The role

This is a fantastic opportunity to get involved at the core of the Marketing department and gain experience of many different topics including customer journey planning, data analysis and reporting, strategic planning, budgeting, forecasting, target setting and performance tracking. You will gain detailed knowledge of the company business model, the core strategy and performance marketing KPIs that drive customer satisfaction, sales and marketing leads and enquiries. You will gain an understanding of the political and economic environment along with customer and digital trends and how these impact on our business. You will understand how to steer and manage business performance and how to balance the different KPI’s to drive the best overall results.

You will work with many teams across the company in order to develop this knowledge and to gain the wide breadth of experience required in order to become a successful Customer Data, Performance Marketing Manager. You will be part of a diverse international Digital and Data community within the wider BMW Group and have the opportunity to get involved in many different projects. 

The programme

You will be part of our Global Leader Development Programme (GLDP).  The programme is 18 months in duration and during that time you will get the opportunity to undertake a number of national and international placements, with at least one being within our headquarters in Munich, starting from your “home” location in Farnborough.

Farnborough is the headquarters of BMW in the UK with three BMW entities based there; BMW (UK) Ltd which is the National Sales Company for BMW, MINI and Motorrad; BMW Financial Services (GB) Ltd which provides finance to our retail customers and to our retailers; and Alphabet (GB) Ltd which provides finance for fleet customers. For this programme you will be working across the Digital and Performance departments of BMW UK gaining exposure to many different aspects of a National Sales Company.

This talent development opportunity will equip you step by step with the skills you need to succeed. Supported by an experienced mentor, you'll be able to benefit from this structured programme in several ways: having the chance to work abroad, sharing know-how, joining dynamic teams to tackle exciting and varied projects and building your own global network of contacts are only some of the programme’s integral parts. At the end of the programme we hope to support all high-performing graduates to find a permanent role within the organisation.

Qualifications

• You will have graduated prior to the programme commencing in a Business, Analytics, or Marketing Bachelor's or Master's degree (or related discipline) with a minimum of a 2:1 qualification
• You will have at least 6 months of relevant work experience (e.g. internships, training, initial professional experience) but no more than 2-3 years' professional working experience
• You will have at least 4 months of relevant experience abroad (e.g. studies, practical experience, work & travel)
• Fluent in English and a second language (helpful during your international placement)
• Must have good A Levels and a minimum of 9 GCSE’s grades 5-9 with English and Maths
• Knowledge of digital marketing and data analysis, interpretation and reporting
• Good data manipulation skills. Ability to assess and understand large data sets and draw out conclusions from them
• Strong analytical and proficient Excel skills
• SQL, Tableau usage with developer skills being advantageous, analytical problem solver, relational database knowledge, commercial knowledge and appreciation of role impact on business, attention to detail, Salesforce experience advantageous
• Possess the ability to break down complex topics into easily understandable key point summaries and communicate these clearly to a variety of business partners
• Excellent relationship management skills, the ability to liaise with different levels of stakeholders, and experience of presenting to larger audiences
• Experience of working within a culturally diverse environment would be an advantage
• Self-organised, self-motivated and tenacious to take ownership of projects and topics and drive your own career direction, taking advantage of opportunities when they arise
• Adopts a can do attitude and not afraid to learn, develop and grow with the role and department

Why choose us?

• Great Pay – A competitive annual salary of £31,000, 27 days holiday and a pension scheme (pro rata to your contract) as well as a subsided on-site restaurant
• Rewarding Work-Life Balance – contracted working hours are 37.5 hours a week, our hot desk policy means we encourage flexible working where the business needs allow it (i.e. working from home, flexible working hours, etc.)
• Exciting Additional Benefits – throughout your graduate programme you will be supported by our experts and fellow graduates.

Did you know?

Farnborough is home to our BMW, MINI and Alphabet National Sales Centres. We’re proud of our office environment and achievements and we offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift – Being yourself is effortless and so increases efficiency and reduces wasted energy. For this reason we allow our employees to express themselves through the way they dress
• The opportunity to get involved with and support our house charity with a variety of fundraising events throughout the year
• The opportunity to get involved with our employee led Diversity & Inclusion Groups who are driving cultural change and diversity throughout the organisation
• Throughout our offices there are open creative spaces which hold facilities such as ping-pong tables to encourage innovation and employee engagement