Reactive Social Media Manager (Guinness) 2025

Born Social is a full service social media agency designed for the new era of advertising. Our client list includes household names like Guinness, Primark, Ford, Mars and ASDA as well as the next generation of big brands like Captain Morgan, Seedlip and Peloton.

As a proud B Corp we work hard to attract, retain and develop the best social-first talent and create a culture where individuals can thrive. We’re a team of over 175 people across the UK & US and growing!

We're looking for a new Reactive Social Media Manager for our Newsroom - a team of reactive social specialists, dedicated to identifying and reacting to real-time moments in community & culture. This role will be working directly on our Guinness account - acting as their social admin to deliver reactive copy & content with dry wit, quiet confidence & always inclusively.

A benchmarked salary between £30,282 to £36,771 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here.

️ What you'll be doing

• Working with our team of "Culture Scouts" to identify the key moments in community & culture that are right to jump on for our brands.
• Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences. Crafting social-first replies through relevant copy and creative tactics.
• Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.
• Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts in the Guinness TOV
• Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Reels and Stories ensuring the content complies with best practise for each platform.
• Reporting: Using relevant dashboard to collect regular insights from content performance and sharing trends with the wider team, using these to iterate on our strategy and ideation.
• Newsroom Collaboration & Communication: Closely collaborating with the Newsroom team to deliver output in a timely manner, ensuring there is seamless communication and collaboration, and ensuring involvement in any needed trouble-shooting to resolve any challenges.

Who we're looking for

• A creative, social native: You are well versed across the key social platforms, with experience of creating and editing your own native lo-fi content (TikTok & Reels)
• You are quick-witted, and have a flair for comedic community management, able to "speak the internet" with a strong understanding of social in-jokes and language
• You are immersed in social and popular culture: regularly keeping up to date with the latest social trends across platforms and in popular culture.
• You are quick-witted, and have a flair for comedic community management, able to "speak the internet" with a strong understanding of social in-jokes and language.
• You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends. The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.
• You are collaborative: The Newsroom team requires all hands on deck, with lots of in-person communication and collaboration.

Our values

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

• See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.
• Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.
• Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.
• Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.
• Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

Company benefits

• Flexibility Hybrid working, core hours, and an allowance to work from anywhere for up to 4 weeks each year
• Holiday 25 days holiday allowance per year plus a 3-day company switch off between Christmas & New Year
• Wellbeing A choice of £30 monthly wellbeing budget or Health Insurance, access to Spill (virtual mental health support), a trained team of Mental Health First Aiders, an annual Recharge Day and a Bike2Work scheme
• Learning & Development £100 annual budget on Learnerbly (a curated platform of brilliant learning resources) as well as lots of team & department training
• Contribute Give one day to the world each year through our volunteering scheme and make your own impact on social or environmental sustainability
• Incentives Monthly team-voted prizes to celebrate individuals who Make Born Better and an Annual Profit Share Scheme so as the business grows, you'll be able to take a share of that growth home each financial year
• The Usual Suspects From pension scheme to enhanced parental leave to life assurance
• Clubs ️ Book Club, Film Club, Run Club, Cycling Club, Tag Rugby Club there's something for everyone
• Consciously Contribute Impact our sustainability goals by joining one of our Consciously Contribute Committees
• Born Socials We like hanging out together and love us some organised (and not so organised) fun

Everyone is welcome

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.