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    4. Global Positioning Strategy & Campaigns Coordinator 2023
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    What Youll Do

    As Global Positioning Strategy & Campaigns Coordinator , you will play a vital role within the Global Positioning & Campaigns team and shape BCG’s global positioning – which capabilities and themes does BCG stand for. In this role you will support the activation of one of BCG’s global flagship topics together with the respective positioning and campaigns manager. You will support the positioning strategy and the activation and will work with the marketing leadership of BCG’s practice areas, regional marketing leadership and BCG’s Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer) as well as BCG’s think tank Bruce Henderson Institute.

    As part of this position you will

    • Collaborate with the respective campaign manager to define, execute and adapt omni-channel positioning campaign across BCG’s global communication channels as well as local markets worldwide
    • Work with strategic partnerships (incl. paid media) to support the roll-out of the positioning campaign
    • Contribute to BCG’s thought leadership development bringing in an audience perspective and identify the most relevant publications in BCG’s existing editorial pipeline for activation
    • Work in close collaboration with colleagues from communication channels (e.g., public relations, social media and direct client communications and also internal communications), Practice Areas and local markets in an agile way of working
    • Work closely with the analytics team to integrate and measure the value and impact of the positioning campaign and its strategic partnerships

    Youre Good At

    • Being able to creatively shape BCG content and media assets with the lens of a storytelling expert making it attractive for various amplification channels
    • Understanding the themes shaping today’s global agenda (e.g., climate and sustainability, AI) and BCG’s business priorities
    • Working collaboratively across teams in a matrixed organization, especially with BCG’s Practice Areas and regions – in an agile way
    • Working in a fast-paced, dynamic environment
    • Preparing discussions for senior stakeholders (e.g., BCG’s Leadership Team, members of BCG’s think tank the Bruce Henderson Institute)

    You Bring Experience Qualifications

    • 1-3 years-experience in campaign management or journalism/publishing background
    • Advanced communication skills: oral, written and active listening (including senior leadership presentations)
    • Experience in a professional services firm e.g., management consulting is a plus
    • A Bachelor’s Degree in a relevant field of expertise. Master Degree or MBA a plus
    • Experience of managing thought leadership campaigns is a strong advantage
    • Proven ability to work with topic experts and senior executives
    • Ability to work with different markets, cultures and travel as required
    • Fluent written and spoken English skills

    Youll Work With

    The Global Positioning Strategy & Campaigns (Senior) Coordinator will directly report to the respective Global Positioning Campaign Manager. The Positioning & Campaigns team is part of the broader Global Communications Team and works closely with BCG’s Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer). As part of this team you will interface with global and local team members across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Directors and peers like other managers within BCG’s marketing function)