We are looking for a Digital Analyst to join our team in London. Reporting to the Head Of Strategy, you will devise and execute data-driven strategies for our global client portfolio, using martech software to inform and improve digital ecosystems based on sound behavioural insights to elevate customer experience and commerce.
Responsibilities
As a Digital Analyst at Brandwidth, you will
- Create and lead web analytics strategies and find opportunities to improve the effectiveness of client web analytics implementation, presenting your findings to senior client stakeholders
- Use the tools at your disposal, including GA, Adobe Analytics, and Content Square to gather empirical data to best inform insights and actions
- Conceptualise and build reporting dashboards using data visualization tools such as Power BI and Data Studio, and Excel
- Create tagging plans to collect all data necessary to find relevant insights, and implementation of tagging using tools such as Adobe and Google Tag Manager
- Propose and execute multivariate testing plans and setup experiments within optimisation platforms
As a Digital Analyst at Brandwidth, you will bring
- At least 2 years’ experience as an analyst working clients in multiple sectors and platforms
- Proficiency and experience using Google or Adobe Analytics and Tag Managers
- Expertise to devise 360 data-driven strategies against focused KPIs that reflect the interconnectedness of clients’ digital ecosystems and business goals
- Proficient and experienced in building, interrogating and visualising results within platforms, in particular Google Data Studio
And in return, Brandwidth offers
- Unlimited Holiday
- Flexible, hybrid working
- Annual and monthly bonus schemes
- Matched contribution Pension Plan to 8%
- Death in Service and Life Assurance
- Enhanced Maternity & Paternity
- Pre-tax workplace nursery funding
- Season Ticket Loans and Cycle Scheme
- Mental Health wellbeing services
- Gym Membership discounts
- Perks Programme (inc. well known energy, retail and health)
- Up to 40% off a new electric car