Brand Manager (Emerging Brands) London 2023

Our vision for Brown-Forman UK is to be the industry leading organisation by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility.

Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. We are thrilled to announce most recently Brown-Forman UK, for the second year in a row, has been certified as a Great Place to Work in 2021-2022 again and Excellence in Wellbeing reaching the Top Ten employers within the Medium Sized category of employers, and number one in beverage alcohol companies.

We believe all employees can realise the true value of diversity and inclusion and create a stronger, more competitive organisation where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). Alongside these ERGs we have various committees such as Alcohol Responsibility, Sustainability and Livewell teams that have great engagement within the business and make a great difference to the environment we work in.

Meaningful Work From Day One

This role is for a highly motivated marketer looking to shape the future of a portfolio of dynamic Emerging Brands in the UK.

The brand manager is responsible for driving profitable growth by building the strategic plans of some of these brands and ensuring best in class execution collaborating closely with the Head of Marketing and key UK & Global stakeholders.

This is a role which requires an ability to advocate & champion these brands and engage with the UK Brown Forman wider team while being responsible for developing the Emerging Brands intern.

Brands in scope: Chambord Liqueur, Fords Gin & Finlandia Vodka

This position requires approximately 15% of time travelling.

What You Can Expect

Strategic Leadership

• Active member of the Emerging Brands leadership team, supporting the Head of Marketing to shape the direction and growth of the portfolio
• Develop the brand strategies while being the face of these brands in the UK
• Develop strong working relationships with internal, external and global stakeholders

Deliver Growth and Build Iconic Brands

• Development of annual brand plans seeking approval from local, regional and global brand stakeholders
• Bring the brand plans to life by leading and delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team
• Manage relationships with creative, media, sponsorship and BTL agencies to build and implement agreed strategy and plans
• Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth
• Build a strong partnership with IMC (Integrated Marketing Communication) to drive the communication agenda of the brands in the UK as well as championing a test & learn approach
• Strongly partner with production and global team to ensure UK needs are fulfilled

Commercial and financial management

• Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix.
• Monitor brand performance through monthly business reviews and determine corrective action where necessary in conjunction with sales counterparts.
• Manage the full A&P budgets for the brands including regular meeting with finance and budget owners to track spend
• Spend time in the trade to understand practical implementation of all marketing promotional activities and competition

Coaching and development

• Day to day coaching of one intern to develop their marketing and leadership skills and experience while providing clear direction on key priorities
• Support the intern development through on-going appreciative & constructive feedback
• Act as a role model of B-F values - support a Diverse and Inclusive culture where different perspectives are encouraged and individuals feel connected and valued

What You Bring to the Table

• Marketing or related tertiary qualification (or equivalent experience)
• FMCG/Spirit background
• Experience in (operational) responsibility in ATL and BTL activities (including ECOM)
• Strong & proven commercial skills
• Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation
• On Trade knowledge and/or experience would be a plus

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce​.

In Brown-Forman UK, some highlights of the competitive benefits we offer include, but are not limited to, medical/dental insurance, hybrid-working options, product allowance and gym membership; along with global career opportunities.