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  4. Digital Media Executive
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About draftLine

We’re a bunch of strategists, creatives, producers, and marketers gathered from all over Europe revolutionising the way we do marketing in our company, AB InBev. Our mission is to unleash creativity by making more culturally relevant and future proofed work from within for the beer brands we have in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden and Goose Island to name a few.  In fact we have more than 500 different brands across the globe.

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.

Within draftLine, we are proud to embrace individuals from a breadth of backgrounds and viewpoints.  Our current team have skills in 10 languages and are always keen to put these to great use within their work or when having fun together.

Our dream at draftLine is to create culture by reflecting it with a workplace and community that prioritises and celebrates diversity, equity, and belonging.

Job Overview  

The draftLine paid media team are growing and looking for a first-class Digital Media Executive to help expand their offering throughout EMEA and beyond.

Reporting to the Senior Digital Media Manager and working closely with our Head of Digital, you will support the team in delivering best in class digital media campaigns. We’re looking for the right person to come in and hit the ground running, playing a key role in all aspects of the media process from planning and strategy to execution, optimization and analysis.

If you are a digital expert, have solid relatable experience and are excited by the prospect of working across some of the world’s biggest beer brands, then we’d love to hear from you.

Your Role

You will be responsible for supporting the day-to-day management of the digital media process, covering social, video and programmatic media campaigns across the EMEA zone.

This includes but is not exclusive to the following …

  • Attending briefings across our portfolio of world-renowned brands
  • The planning of social media and online video campaigns on Facebook/Instagram, YouTube, Twitter, Snapchat and more
  • Developing programmatic plans alongside our DSP partners
  • Defining and delivering campaign reporting to key stakeholders
  • Tracking campaign finance from PO to reconciliation
  • QAing campaign setup in line with the media brief
  • Monitoring campaign performance, tracking cost efficiency and identifying optimisation opportunities
  • Post campaign analysis and presentation of results

Experience & Skills

Digital Media is your thing, and you love to lose yourself in campaigns? Perfect! We’re after a truly digital-first candidate that is looking to make an impact in our team. We’ll need you to use your knowledge of biddable media to help support the team with end-to-end planning & campaign management. You should be curious, pro-active, and have a passion for all things digital.

Must haves:

  • 2-3 years in a similar role
  • Excellent knowledge of the digital media landscape, partners & products.
  • Hands-on experience within core platforms (Facebook Ad Manager, Google Adwords etc.)
  • Working knowledge of ad-tech providers (DMPs, Adservers, Verification)
  • Highly numerate, analytical, & an ability to translate data into actionable insights.
  • Excellent communication skills
  • A fast learner with the ability to simplify the complex.
  • Start-up mindset with a ‘can do’ attitude and not afraid to make the role your own

Skills:

  • Digital media proficiency
  • Excel master
  • Attention to detail
  • Strong all-round communicator (verbal/written/presentation)
  • Team working
  • Problem solving
  • Independent self-starter
  • Organisation
  • Perseverance and motivation
  • Confident & resilient
  • Ability to work under pressure

What You Get In Return

  • Competitive salary package
  • 18-month fixed term contract with the possibility to extend
  • AB InBev pension scheme
  • Discretionary bonus scheme
  • Monthly social events
  • Free beers in our rooftop bar
  • A space in our dynamic and ambitious team