AV Sales are charged with generating maximum commercial revenue on a sustainable basis. The principal focus is airtime & C4 streaming however there is also emphasis on cross-sell partnership opportunities, liaising with specialist teams as & when appropriate. AV Sales are responsible for ensuring that inventory is fully optimised. The AV Team advises the Trading Team as to the level of flexibility within deal book, what sales policy might encompass and then manages & delivers deals subsequently negotiated to a successful conclusion.
Job purpose
The AV Hub Assistant will process campaign approvals for both linear & digital, ensuring that they are delivered in line with agreed terms, inventory allowing.
They will work directly with Campaign Operations and the other portfolio teams to ensure that inventory is optimised to the maximum benefit of Channel 4.
They will also seek to identify sales opportunities to maximise 4Sales revenue in the course of carrying out their daily tasks.
Key responsibilities
- Process campaign requests and ensure campaigns are set up, booked and delivered.
- Ensure spots are scheduled efficiently, in line with deal parameters and in accordance with company and industry guidelines and regulations.
- Monitor campaigns on a daily basis to ensure deals are delivered and airtime is optimised.
- Complete turnarounds for agencies in a timely manner.
- Respond to ongoing agency requests and queries relating to linear and digital airtime.
- Support AV Executives and others in maintaining agency relationships.
- Ensure traffic deadlines are met.
- Run day to day administrative systems and provide procedural support to the rest of the Account Team.
- Support AV Executives in administering select parameters on Channel 4 and where appropriate, Channel 4’s digital channels, Channel 4’s VOD platform and its third party trading partners.
Technical professional skills
- An understanding and proficiency in Microsoft Office suite, (including Excel up to intermediate standard).
- Good negotiating and sales skills.
- Knowledge of the Account Team’s portfolio.
Autonomy/judgement/decision making
- Must be able to work with little supervision within guidelines.
- Seeks guidance for problems such as continuing agency conflict, significant changes to campaigns and late sales or problems that fall outside of guidelines.
- Judgement on placing ads responsibly according to industry regulations and guidelines.
Relationship management
- Able to develop good external and internal relationships: it is essential to maintain an open and communicative relationship with all stakeholders.
- Act as a point of contact for all agency airtime problems and issues: a client-facing role developing and maintaining effective relationships with agencies.
Complexity/problem solving
- Constantly balance customer relationships with maximising the capacity of Channel 4.
- Resolve day-to-day trading issue with partners, involving the AV Executive, AV Manager, Senior AV Lead and AV Leader if appropriate.
- Resolve day-to-day internal issues of schedule changes, optimising airtime and creating inventory to allow late sales.
- Monitor campaigns for accuracy of delivery versus agreed terms; ensures that inventory is optimised with minimal wastage.
- Time management - able to juggle and prioritise tasks according to strict deadlines.
Essential experience skills
- Experience of working in a sales or customer service environment
- Excellent numerical ability
- Intermediate Excel Skills
- Proficient in Microsoft Office Suite
- Highly organised
- Excellent attention to detail
- Experience of building relationships quickly
- Experience of working to deadlines
Desirable experience skills
- Negotiation skills
- Experience of working within TV/VOD sales
- Awareness of industry guidelines and regulations (OFCOM, BCAP, Clearcast)
Salary
Basic starting salary of £27,125.00 per annum, dependant on experience
Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.
Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
Benefits
There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
- Private medical insurance with NO EXCESS
- Free Virtual GP access for employees
- Free Female Health hormone test each year
- Free Tastecard membership
- Financial guidance 1-2-1’s available each quarter
- Free OnHand (as featured on Dragon’s Den) volunteering membership
- Discounted Gym memberships
- Pension
- Life Assurance
- Income Protection
- Holiday Buy/Sell