Sales Engineer Entry Level 2024

Charter Controls was established around 1993. Unipower (UK) Ltd, primarily focused on selling Unipower/Hydria products, was officially incorporated in 1996. In 2008, Charter Controls merged with Unipower, and subsequently, Charter Controls was adopted as the trading name for Unipower (UK) Ltd due to its wider recognition. Since 1993, Unipower UK Ltd, trading as Charter Controls, has earned its reputation as a dependable supplier of low-voltage control components, specialising in serving the controls industry.

Unlike distributors, we are manufacturers' agents, allowing us to import directly from source globally and offer a range of control panel products while being commercial competitive. We understand the importance of tailored solutions, which is why we provide credit accounts, customized discounts, and tailored services through our user-friendly customer portal on our website. With just a few clicks, our customers can check stock availability, view agreed discount structure, and place orders for next-day delivery.

In addition to serving the Control Panel Industry, we are proud suppliers of High-Value Distribution Companies such as RS Components, offering approximately 1000 product lines. Other esteemed partners include Farnell, CPC, Rapid Electronics, and more. As part of our commitment to growth, we are seeking an Entry-Level Sales Engineer who is passionate about selling in the industrial electrical sector and eager to learn and grow within our organization.

Why Charter Controls?

Unlock the Power of Sales – Join Charter Controls!

At Charter Controls, we know that sales isn't just a job; it's one of the oldest, coolest, and most rewarding professions. Imagine being part of a legacy that dates back centuries, where the art of persuasion and the thrill of sealing a deal have shaped the course of history.

Sales isn't just about transactions; it's about transformation. It's about forging connections, solving challenges, and elevating businesses to new heights. Sales isn't just about closing deals; it's about opening doors to endless opportunities.

At Charter Controls, we recognize and reward your dedication and achievements. We offer a competitive salary with performance-based incentives that reflect your hard work and commitment. However, what differentiates us is that we place no caps on your rewards and bonus structures as a result Charter Controls is quite unique when it comes to uncapped earning potentials.

• Comprehensive Training: We'll equip you with the knowledge and skills you need to excel.
• Career Advancement: Opportunities abound within our organization for those who strive for excellence as and when they become available.
• Thrive in an Environment of Innovation: We're at the forefront of the industry, and you can be too.

Job description

If you're passionate about a career in sales and have a genuine love for the controls and automation industry, we invite you to embark on a journey with us. Be part of a team that's shaping the future of industry, one sale at a time.

As an Entry-Level Sales Engineer at Charter Controls, you will be allocated a region or regions in the UK depending on your location, you will be responsible for responding to leads generated from inquiries, marketing efforts, market research as well as attend Exhibitions together with the Sales Director and Marketing Manager.

You will work to increase the company's revenue by expanding the customer base, increasing sales revenue, and maintaining profit margin %. Full training will be provided on sales techniques and our administrative tools.

Key responsibilities

• Respond to leads from various sources, including self-generated research and CRM accounts.
• Conduct research to identify potential prospects (training will be provided).
• Travel to meet and engage with prospects and existing customers.
• Increase the number of active customers on a monthly/quarterly basis.
• Achieve monthly sales revenue targets while maintaining required profitable margins.
• Proactively contact existing customers via telephone and email within your region/regions to ensure their needs are met and business is not lost to competition.
• Efficiently provide and follow up on quotes, adhering to the sales process.
• Close inquiries per the sales process and log details in CRM.
• Generate new customers within the industrial electrical industry.
• Expand product offerings to existing customers who could benefit from additional products.
• Maintain CRM records, including up-to-date meeting notes, telephone conversations, and customer information.
• Promptly deliver quotes to customers.
• Ensure customer records, including contacts and addresses, are accurate and current.
• Prepare and submit weekly sales reports for discussion with the Sales Director via Teams or Face-to-Face, with a shift to monthly reporting as needed based on your progress.

Key Performance Indicators 

• Sales Revenue
• Profit margin %
• Credit account growth
• Conversion rates
• Meetings booked
• Meetings attended

Skills & experience required

• Previous history of sales in the controls and automation industry preferred.
• Some knowledge of Automation & Control products and their industrial applications.
• Ability to book meetings with various stakeholders and departments (Engineering, Purchasing, Finance) of potential customers and key decision makers.
• Basic IT skills, including record-keeping, CRM software, Microsoft Office, and Outlook.
• Full Clean UK Driving License.
• Positive attitude, driven, and ambitious with ability to plan week or month ahead.
• Personable with the ability to build rapport.
• Conscientious with a strong work ethic and always dressed professionally and impeccably when attending meetings.
• Self-motivated and able to work independently but not afraid to ask for help!
• Ability to provide regular feedback on competitor products and industry activity with time as you are becoming more confident in your role.
• Ability to present products and discuss features and benefits following training.

Your career in sales awaits. Embrace the legacy, seize the opportunity, and make your mark with Charter Controls. Apply now to begin a journey that's as rewarding as it is exhilarating.

Please submit your resume and a cover letter outlining your relevant experience and motivations.