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    Clarke Energy’s Marketing department focuses on marketing strategy, analysis, research and communications. Global marketing and branding is coordinated by the Head Office and international teams have the responsibility for implementing these at local level.

    Marketing communications include both internal and external initiatives which includes the website content, intranet, exhibitions, events and conferences along with case studies and news. Marketing research and analysis includes evaluating global and regional trends, competitors and technologies. This information is then used to make business decisions, support the growth of the Company both organically and through potential acquisitions. The Marketing team also coordinates the Company’s interactions with professional and trade bodies.

    Role and Responsibilities

    • Develop and execute PR and marketing campaigns on pre-specified topics to drive company strategy.
    • Key role in developing framework for yearly communications planning.
    • Collaboration with multiple departments and regions across the wider business to deliver consistent content for social media, company website and press releases.
    • Produce engaging technical and non-technical communications for internal and external audiences.
    • Measure and analyse effectiveness of company communications and identify areas for continuous improvement.
    • Support wider marketing team with other day-to-day activities.
    • This new position is being issued for the development of internal and external content for the business. The candidate will be required to lead the roll out of a number of marketing campaigns highlighting Clarke Energy’s new offerings in the fields of hydrogen, biogas upgrading, carbon capture and conversion and microgrids.
    • The new candidate will also be tasked with reporting on and generating stories and content across the business with a special focus on projects, service and general people related information.
    • There will be a special focus in the support of key global team members and departments in the creation of stories to be used for online communications, press releases and broader lobbying.
    • There will be a special focus on supporting the leadership of the business such as Managing Directors, Sales Directors, Service Directors and Human Resources Director along with wider businesses global operations. Support of the company brand by development of strong personal brands within the organisation – to highlight and tell simple stories from complex information.
    • This role will integrate with the groups marketing function and support the creation of content for the business across numerous marketing channels notably social media, press releases and internet.
    • Ability to support with the generation or coordination of multimedia content will be beneficial.

    Technical skills 

    • Ability to create and write stories for external and internal audiences. Ability to do this for both technical readers and for the layperson would be beneficial
    • Ability to develop and drive marketing campaigns
    • Ability to develop a framework / plan for communication throughout the year on pre-specified key topics
    • Detailed understanding of social media and how to leverage for maximum effect for the business including both written and multimedia content
    • Ability to understand technical and engineering concepts and communicate to others with less understanding
    • Ability to translate technical features of a product, project or initiative and to identify benefits and interest for target groups of the communication
    • Technical press release development skills beneficial
    • Photography and movie creation skills beneficial
    • Ability to measure performance of content and take steps to improve future impact

    Person Specification

    • Excellent communicator (English required) and the ability to persuade people.
    • Proactive and ability to create new relationships and identify opportunities both within a company and with external stakeholders
    • Curious and inquisitive about the market, technology, people and culture and solutions.
    • Good problem solver.
    • Supportive of and able to work well with colleagues, across multiple regions and cultures.
    • A self-starter, proactive in managing their time and workload and working to tight deadlines.
    • Committed to quality and improvement.
    • Keen to seek out and act on ideas for self- improvement.

    Education and experience

    • Degree educated in PR, marketing or engineering / scientific background with appetite to develop other skills
    • Press release writing courses beneficial
    • Social media courses beneficial
    • Multi-media and omnichannel marketing capabilities