The Digital Experience Coordinator is part of the MODEI (Marketing Operations, Digital Experience and Intelligence) team.
This role will see you provide key administrative co-ordination for the management and development of digital experiences across our website, microsites and internal hubs.
Day-to-day one of the main focus areas for this role will be uploading and publishing content, images and collateral to our digital sites and ensuring all content is on brand, compliant and optimised.
If you're looking to support the delivery of best-in-class digital experience for DAC Beachcroft, working alongside various teams within Clients and Markets, Business Services and the wider firm, as well as our trusted digital partners and agencies, this is the role for you.
Key responsibilities
- Provide ongoing digital estate support for colleagues in Clients and Markets, Business Services and the wider business.
- Upload and publish content, images, and assets on to digital channels such as the DACB website, microsites and internal hubs.
- Provide digital support for firm-wide, marketing and BD campaigns, such as optimising and monitoring landing pages and microsites.
- Work closely with our in-house design team to ensure digital platforms and sites are brand compliant and appropriate branding themes and templates are applied.
- Support the optimisation of digital platforms and sites to ensure visitors get the DACB digital experience and help to create best in class digital journeys.
- Assist in gathering data for web analytics reports, using tools such as Hotjar and Google Analytics.
- Assist with implementing SEO strategy, to help optimise the website and external microsites and drive improvements in rankings and maximising organic traffic.
- Suggest ideas for optimisation and improvement of the firms digital channels.
- Assist with conducting website audits and quality assessments on an ongoing basis.
- Support with the ongoing management of Google My Business accounts.
- Ensure content and data uploaded to our digital estate is in line with regulatory requirements and policies.
- Handle confidential information in line with the firm's data security protocols.
Skills, knowledge and expertise
- Basic experience in website content administration, using a content management system (CMS) to upload content and create strong digital experiences.
- Good organisational skills and a genuine interest in working with digital channels, with a focus on user experience, website management and analytics.
- Good interpersonal skills and be able to engage appropriately with colleagues in UK and international offices.
- Basic understanding of analytical skills, and be willing to learn more advanced skills in Excel, web analytics software, including Google Analytics, heat mapping tools and SEO programmes.
- Basic understanding of digital accessibility and W3C guidance.
- Basic understanding of GDPR and data processing on digital platforms.
- Basic understanding of web optimisation, SEO and digital touchpoints.
- Willingness to learn how to use technology to improve and enhance DACB digital touchpoints to increase visibility, engagement and commercial opportunities.
- Ability to deal with external suppliers in an efficient, professional and effective manner.
- Basic experience of using best practice, process management and risk mitigation in achieving quality and consistency within an organisation.
About us
We are a leading international legal business with over 3,000 colleagues and a diverse range of capabilities. We are market leaders in insurance, health and real estate but with a full-service offering, including growing Financial Services and Tech capabilities. We represent a wide range of clients – from household names to government departments and NHS bodies. We act for nearly all of the top-20 UK and global insurers, we're market leaders in the provision of strategic, commercial and regulatory advice to providers and commissioners in the health sector, and in real estate we advise all of the UK’s top-five housebuilders.
We are a fast-growing international business with offices around the globe. In addition to our 11 UK offices, we also have offices in Bogota, Buenos Aires, Dublin, Lima, Hong Kong, Madrid, Mexico City, Miami, Milan, New York, Paris, Rome, Santiago, and Singapore plus a broad network of affiliations across the globe.
At DAC Beachcroft we are committed to and recognise the importance of equity, diversity and inclusion across the board, including and beyond the protected characteristics. We take decisions based solely on merit. We value, welcome and seek out people with different backgrounds and life experiences, perspectives, beliefs, ways of thinking and identities.
