We have an exciting opportunity for a Digital Marketing Executive to join our fast-paced, growing Marketing team. In this role, you would be responsible for supporting the performance marketing team to drive traffic and sales through decathlon.co.uk. The team manages paid search channels (Google & Bing), Facebook Ads, Affiliate channels (through Rakuten), and Display advertising. This role primarily focuses on the former of these two, with activity running across paid search channels (Google & Bing), and Facebook Ads. The team is responsible for large budgets and is looking for support to improve performance through these channels in 2023, and looking ahead to 2024. This is a fantastic opportunity to gain a wide range of digital marketing experience across a number of marketing channels.
What You'll Do
- You will assist in driving sales and new customer growth against efficiency targets
- You will help to implement our customer acquisition strategy across Paid Search initially, with the potential to expand to other channels including Paid Social
- You will work both hands-on, and with existing agency partners on strategy, planning, and running campaigns
- You will manage ad spend, campaign feeds, and support with any necessary technical and creative requirements
- You will support with reporting through Google Sheets and Looker Studio
- You will also use API solutions to support automating reporting and day-to-day analysis
Who you are
- Someone looking to combine a passion for sport with work.
- We’re looking for someone with 1-2 years of experience across Paid Search activity, with particular familiarity with Shopping campaigns and feed optimization. Paid Social experience would be an additional bonus.
- You have a genuine interest in digital marketing and an appreciation for how digital marketing channels work and can complement each other.
- You have a wider interest in marketing and understand how brand marketing complements performance marketing.
- You will be numerate, and enjoy working with large amounts of data
- Any prior experience in coding languages (Javascript), would be beneficial, though not required.
- You are a self-starter and take initiative, looking for ways to do things yourself before asking for help.
- You are willing to get hands-on, are ruggedly persistent in the face of challenges, and embrace new opportunities.
- You are confident working with a wide range of stakeholders.
- You will always be on the lookout for new ideas and how we can do things better
Skills we are looking for
- Demonstrated ability to work with data and identify trends
- Proficiency with Excel/Google Sheets & pivot tables
- Proven track record of budget management, and comfort working in a fast-paced environment
- Excellent oral and written communication skills
- Confidence in presenting data and insights in a clear and concise manner
- Can function both as an individual and as a team player
- An unrelenting desire to learn
Enjoy the following benefits
- Annual remuneration reviews
- Healthy employee discount on all Decathlon products
- Weekly Staff Sports/Activities
- Cycle-to-Work Scheme
- Intensive Learning and Development training via Decathlon Academy
… and many more!