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You will be responsible for providing reporting and analysis on user behaviour and website performance for our clients.
Use a range of data sources to understand our clients’ websites, how they perform and where there is opportunity for growth. These will include Google Analytics, Content Square and any client internal data sources.
Turn data into insights that can be used to drive our conversion optimisation programmes for clients
Monitor and analyse A/B test data and create conclusion reports that communicate the final outcomes, learnings and long-term impact of our experiments
Work alongside our Analytics and Development teams to ensure they are tracking data for our clients accurately and efficiently.
Work alongside our Strategy, UX Research and UX Design teams to develop ideas for optimising our clients’ online experiences, using Research and Data to inform your ideas.
Use your skills to determine focus points that the Research team can explore through qualitiative research, or to support their previous findings.
What you’ll bring
The successful candidate will need to be able to provide data insights on multiple client optimisation programmes so the following skillsets are required:
- Ability to analyse data and find trends or insights that can be explained and shared with stakeholders
- Experience with a web focused data analytics tool such as Google Analytics, Adobe Analytics, ContentSquare or an equivalent.
- Attention to detail, ensuring work is accurate and well documented
- Ability to work collaboratively with the wider team of strategists, designers, developers, researchers and web analysts
- A good level of proficiency in Microsoft Excel, or other spreadsheet software
Desire to continually learn and develop, either through guidance from the senior team, or making the most of the many training opportunities available at Dentsu
We prioritise people that have the right attitude and a hunger to learn and develop, however experience in any of the below disciplines might improve your chances of recruitment:
- Knowledge of digital marketing, especially CRO, UX or ecommerce and experience of using data to support activity in these areas
- Experience of reporting website performance
- Knowledge of statistics (training can be provided meaning this is beneficial but not a necessity)
- Ability to create visualisations of data
- Awareness of User Experience principles or CRO
What else you need to know
We are open to candidates in the Manchester, Leeds or Newcastle area as we have offices in each of these locations, and offer remote working
Discretional annual bonus based on company and individual performance. For 2021 this was 4-8% of annual salary, depending on individual performance.
Other benefits include Private health care, Group life cover, income protection and critical illness cover
Discounts from our clients and partners such as 20% off Samsung products, money off supermarkets, discounts from Expedia and other travel companies, amongst others
The well-being of our staff is of utmost importance to us:
Over 30 days holiday per year, including 25 days standard leave, additional Christmas leave, your birthday off, and 3 wellbeing days where the whole agency closes. We also offer 2 paid volunteer charity days each year, ability to change bank holidays and 2pm finishes on Fridays during the Summer.
One day for change and other initiatives help our staff give back to the community by volunteering across the local community. Recently our staff volunteered at food banks, toy sharing, litter tidying, and volunteering at sustainable food providers...all while earning their wage from dentsu.
About Dentsu International
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
