Innovation Team Internship Bath 2024

We’re a TRULY integrated creative marketing agency specialising in gaming and breakthrough tech audiences. We speak the audience’s language and authentically engage with them in their worlds using a unique blend of human and machine intelligence to make brand stories flow as part of the conversation - uninterrupted. We work with global brands (including Logitech, NVidia, Glu Mobile, McLaren, Ubisoft and Extreme Networks).

What is Dialect Academy?

We will be launching our first ever Dialect Academy in June, an internship initiative dedicated to nurturing the talents of aspiring young professionals keen on carving a career path within the digital marketing realms of the gaming and emerging technology markets.

We hope the Academy will offer invaluable work experience opportunities coupled with comprehensive learning experiences, empowering participants with practical skills, industry insights, and hands-on training essential to thrive in an agency environment.

Internship benefits

• Gain hands-on experience in a professional digital marketing agency.
• Work alongside experienced producers and filmmakers, strategists and media experts learning valuable skills and industry insights.
• Opportunity to contribute to exciting projects for high-profile clients in the gaming and tech industries.
• Receive mentorship and guidance from industry professionals.
• Potential for future career opportunities within Dialect, Inc. or the broader entertainment industry.

Overview

We’re looking for a curious, creative, and problem solving intern hungry to learn and be part of the heart of the agency services, to rotate among the specialties within the Dialect Innovation team and learn research, insights, big data scanning, strategic planning, laddering up to recommending what the most beloved tech and gaming brands should do to understand and engage their audience, and grow their business through strategy and creative thinking.

The intern will also be part of the dialect marketing team, as an ongoing project to inform our social content, manage deployment of social content and work with the creative intern to create the pre-planned social content. An ongoing opportunity to apply what they are learning directly on a weekly basis.

The rotation within the innovation group will be in three month intervals, starting with research (3 months), then data (3 months) , then strategy (3 months) and Specialise (3 months): specialise in the area of your choosing, building on the knowledge and skills you have learnt.

The intern will report into our head of research, who is part of the innovation team and based in the Bath office to offer direct in person mentorship, and support.

Duties and responsibilities

Research

• Undertake desk research on consumer trends and behaviours
• Create and analyse audience planning data
• Contribute to writing questionnaires and discussion guides for primary research
• Learn about research industry trends and innovation and share with the team
• Engage with Dialect’s in-house gamer panel for qualitative research
• Analyse audience data that translate into insights to build report narratives
• Create and update audience profiles based on disparate data sources
• Develop an audience point of view on business and marketing issues
• Learn to translate business problems into research objectives
• Identify research opportunities and approaches to address them
• Learn and apply the principles of research design
• Challenge and interrogate data quality including representation, validity and objectivity
• Learn the principles of behavioural science within marketing

Data

Learn the fundamentals and applications of data within an integrated agency setting across a variety of client businesses and requirements.

• Maintaining and developing data dashboards and weekly/monthly reports
• Assisting with campaign update reports, wrap-up reports and assisting on quarterly round ups for clients
• Assisting with data extraction from various sources
• Helping manage various data systems and third-party holding data
• Monitoring data quality and identifying opportunities to make improvements that will benefit our clients
• Become known as a reliable and valuable source of information, driving a positive image of the data and analytics team to the business and our clients
• Perform data cleansing, manipulation, and validation to ensure data accuracy and integrity.
• Conduct quantitative analysis to identify trends, patterns, and correlations in marketing data.
• Collaborate with digital marketing teams to track campaign performance against predefined metrics and goals.
• Assist in identifying areas of improvement and optimisation opportunities based on data analysis.
• Participate in brainstorming sessions to develop strategies for enhancing campaign effectiveness and ROI.

Strategy

Learn how and deliver the below in support of the strategy team. Supported and guided by members of the strategy team, the intern will be involved in: (the list below is not exhaustive and is dependent on client opportunities during the time of the internship).

• 360 analysis to address a client challenge: Audience, competition, client brand, social, market
• Translating research outputs into guiding insights and campaign strategy for tech and gaming brands
• Developing insight driven creative briefs to achieve client objectives and aligned to market and audience differentiating opportunity
• Developing communications plans and content strategies in alignment to defined campaign strategy
• Briefing creative team and be available to facilitate questions and link strategy to creative
• Measuring effectiveness of campaigns with research and data team
• Supporting and participating in agency strategy workshops, and workshop outputs
• Staying on top of market trends in tech and gaming to contribute to agency newsletter and the Innovation team knowledge
• Supporting the strategy team with their projects throughout the 3 month rotation

Marketing

• Attend Weekly Dialect marketing status meetings, contribute ideas when comfortable, and capture actions and next steps
• Work with the marketing copywriter and creative intern to post the weekly social media posts in alignment to agency content strategy
• Monthly performance summary of website and social media channels, with recommendations (working with our head of intelligence who will teach you how to do this for the) team

Personal specification

Essential requirements

• Basic data literacy/aptitude
• Interest in human behaviour
• Critical thinker
• Strong attention to detail
• Curious
• Problem solver
• Self starting
• Creative thinker
• Quick learner
• Not afraid to ask questions
• Proactive

Preferred requirements

• Degree in relevant field: e.g. marketing, psychology, sociology, geography
• Have used social media creation and posting tools such as canva
• Has some experience presenting to a group of people
• Good writing skills
• Interest/familiarity with gaming and tech
• Organised / structured

Our principles

Our core company values are the essence of who we are as a business. We are committed to building a workplace where our team enjoys a positive work/life balance, feels safe and are confident to speak out about their mental health and know we will be there to support them.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We are not as diverse as we’d like to be, but as we grow we want our people to be every bit as diverse and authentic as the audiences we create content for. Our core values are:

• Playfulness - We believe that play unlocks ideas and we take our work seriously (but not ourselves).
• Trust - We do the right thing - even when no one is looking.
• Kindness - We are always friendly, generous, considerate and honest with each other.
• Determination - We are obsessed with being exceptional

Company benefits

• Flexible/Hybrid Working. We offer flexible hours and lots of opportunities to work from home – or wherever you happen to be!
• Time Off. We don’t count holidays. We want you to be well rested and at the top of your game, that’s why we offer unlimited paid annual leave.
• Wellness. Mental health is a top priority to us. We have a Mental Health partnership with Vitality Health giving you access to therapy and counselling, and your immediate family access to a huge range of resources and we are continuously working towards creating a culture where people are confident to speak out about their mental health.
• Connecting. We’re a social bunch here at Dialect. Team lunches/dinners, film club, book club, summer and Christmas parties are just a few of the things we enjoy as a team.
• Growth. We encourage continuous professional development and exploration. We run lunch and learn sessions, quarterly performance reviews and have dedicated time each week for staff to focus on their professional development.