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    4. Marketing Executive London 2023
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    We're looking for a driven, dynamic, and talented Marketing Executive to join GlobalCapital, part of Delinian’s (formerly Euromoney Institutional Investor) portfolio of brands.

    GlobalCapital, delivers capital markets intelligence and is considered a trusted voice for bankers, issuers, lawyers, investors, regulators, trading platforms and other industry experts.

    The role

    Guided by the Head of Marketing, you will play a key role in enabling GlobalCapital achieve its subscriptions revenue growth targets for both new and renewed business by effectively developing and executing integrated campaigns across multiple digital channels, and by building expertise in the key sectors of the capital markets to segment the audience.

    As a Marketing Executive, you will understand the full customer journey and identify where the customer is in their lifecycle, meet their needs, and progress them across four key stages: awareness (reach), interest (act), decision (convert), loyalty & advocacy (engage).

    You will be driven and confident in bringing ideas and suggestions to the table to drive subscription growth; you will have ambition to deliver best-in-class marketing campaigns, asking questions, collaborating, innovating, testing ideas, and staying abreast of marketing trends.

    What you'll do

    • Execute effective and efficient integrated marketing campaigns across a range of digital channels, including email and both organic & paid social media (e.g. LinkedIn, Google Ads)
    • Work with the Head of Marketing to translate strategies into marketing campaigns that are tailored to each specific objective (new business, upsell, cross-sell, win-back, engagement, loyalty)
    • Work with the Head of Marketing, and both Sales and Editorial teams in identifying a clear target audience in order to plan and execute efficiently to achieve the highest impact
    • Collaborate with the Editorial team in identifying content that will help nurture and engage the target audience; also supported by Google Analytics data.
    • Collaborate with the Awards and Events team to identify opportunities for new business and activate pre and post event campaigns, as well as representing GlobalCapital at the events.
    • Collaborate with the Marketing Technology team to create automated programmes that nurture and engage audiences – this will include the development of landing pages using GlobalCapital’s CMS
    • Monitor and analyse campaign performance to report on results, specifically attribution and influence
    • Deliver highly optimised assets - engaging in regular AB testing, working to good design principals, meeting brand guidelines, and using effective imagery and copy
    • Build effective relationships with key stakeholders (e.g. marketing, sales, editorial, product, business intelligence) to understand the market and the customer’s entire journey.
    • Develop market and product knowledge to create the right message, selecting the right content, for the right people

    Key Interfaces 

    • Head of Marketing, Senior Marketing Executive, Marketing Technology Manager
    • Sales team (e.g. Head of Sales, Account Managers, Business Development)
    • Editorial team (e.g. market sector journalists)
    • Product, Platforms & Technology team
    • Business Intelligence team

    Knowledge & skills

    • 1+ years’ experience in B2B digital marketing, growth marketing, or lifecycle marketing, required
    • Proven ability to develop and execute multi-channel marketing plans adhering to strict deadlines and within an agreed budget, required
    • Experience using Marketing automation platforms (e.g. Pardot), CRM (e.g. Salesforce), and CMS (e.g. Brightspot), required
    • Ability to write compelling and relevant marketing copy, required
    • Knowledge of managing integrated campaigns and building reports, required
    • Good knowledge of Analytics tools (e.g. Google Analytics), required
    • Advanced English language (written and spoken), required
    • IT Literate; MS office, in-house marketing database, in-house web and email packages and advanced Excel, required
    • Marketing experience within the financial services, preferred
    • Marketing experience within the B2B publishing industry, preferred Attributes
    • Willingness to develop skills and experience both within the marketing discipline and the industry we serve
    • Ability to adapt deliverables and plans as priorities shift
    • Excellent organisational and time management skills
    • Great communication skills and ability to work effectively with various teams and stakeholders

    Benefits

    • 25 days annual leave and “early-finish Fridays”
    • Access to LinkedIn Learning for training and upskilling
    • We offer flexible working arrangements and place a strong emphasis on a good work/life balance; such as flexible “work from anywhere” (in the UK) and 4.5 day working week; with at least one day in the office (Wednesdays).

    We are also an equal opportunities employer, welcoming applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.