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Digital Marketing Exec looking for a new opportunity? Want to add real value to one of the UKs leading retailers? Do you have experience with a range of digital marketing channels including Paid Search and Affiliates? Look no further!
The role
As one of our Digital Marketing Executives you'll be responsible for implementing and reporting on digital marketing initiatives for the Halfords Group.
This is an exciting role within the marketing department, you'll play a key role working to maximise ROI across our Paid Search channels. The Digital Marketing Executive will strive for excellence within each marketing channel by focussing on key projects and driving performance across the Halfords Group.
You'll also produce and circulate regular reporting with key stakeholders including finance, product and business owners.
In this role you'll also be responsible for supporting the management of our Paid Search strategy across Google, Bing and Affiliate partners.
Furthermore, whilst working closely with agency partners, you'll ensure that we follow industry best practice and optimise towards KPIs. Employing a keen analytical mindset and a curiosity for innovation, the Digital Marketing Executive will champion the use of data to make recommendations to optimise channel performance.
Required skills/experience
- Experience working with Paid Search tools such as Google Ads
- Ability to spot trends in data and identify opportunities to improve performance.
- Experience in producing and presenting digital marketing reports to summarise key learnings and insight.
- Experience working within a fast-paced marketing team.
- Foundational understanding of digital marketing channels.
- Keen analytical mindset and curiosity to learn about new marketing concepts and techniques.
- Ability to build strong relationships with internal and external stakeholders.
- Ability to think outside of the box for creative solutions and solve problems.
Desirable skills/experience
- Completed Google Accreditations in AdWords Text, Shopping and Analytics
- Experience with Google tool, Search Ads 360
- Minimum of 1 years’ experience working in Affiliate marketing channels and platforms
What’s in it for you
By joining Halfords, you join our family. A team that back each other and are considerate and welcoming to all. You’ll also benefit from:
- Competitive salary plus benefits (Bonus, pension, life assurance etc.)
- 25% colleague discount across the Halfords Group
- Access to a wide-range of discounts on every day goods, financial products and services
- Cycle 2 work scheme
We are the UK’s leading provider of motoring and cycling products and services. Join us and be part of our success story in supporting a lifetime of motoring and cycling for our customers!
Flexible work from home options available (Hybrid) but some travel to our support centre in Redditch Worcestershire will be required at times.
