Graduate Digital Marketing Executive Worcester 2024

We are looking for an ambitious marketing graduate to join our marketing team based in Worcester. You will be a self-starter, who is keen to get stuck in, put your knowledge into practise and share your ideas.

The role

This role will kick-start your marketing career. You will not only produce and schedule digital marketing content, but you will also report on its performance and make suggestions and changes based on this.

HCR and its companies produce high volumes of digital content including articles, events, videos, podcasts and more, to achieve varying objectives from profile raising to lead generation. Your job is to know this content inside-out, maximise its use and impact via digital marketing activities, report on its effectiveness and recommend areas of improvement.

Specific responsibilities include

Social media

• Manage the social media posting schedule(s) which includes: maintaining high quality (check images/ posts), tagging, posting frequency and times
• Provide social media advice to teams, and some training
• Communicate with teams to drive up firm-wide engagement with digital activity so our reach and impact is maximised
• Keep up-to-date with the latest changes in social media
• Occasionally produce social copy that is relevant, engaging and effective for our audiences
• Own the social media schedule and content to ensure our feeds are reflective of a UK top 60 law firm and push back when quality and content isn’t of a high enough standard

Pay per click

• Proactively advise on effective PPC campaigns – both Google Adwords and paid social to achieve varying objectives including lead generation and awareness raising
• Produce useful reporting and insight
• Ensure continuous best performance/ value for money, and achievement of objectives

Multi-channel campaigns

• Work with others in CMT, e.g. Campaigns Executive/ Marketing Managers, to develop digital customer journeys to ensure they are as effective as possible and achieve our end goals

Websites

• Using tools to recommend keywords and article titles that will improve SEO
• Optimising content – understanding our objectives, working through digital customer journeys, and adding keywords/ making copy or layout adjustments to improve landing page and content performance
• Uploading content to our website when required

Reporting

• You will be our ‘go-to’ expert on digital reporting across all channels and you’ll be able to articulate any insights to the team and elsewhere in the firm
• Be able to work towards reporting deadlines and provide ad hoc reporting support when needed
• Using data and Analytics to draw conclusions, make recommendations, and commission campaign materials/ copy or other content/ or development, ensuring content is always current and helps meet our strategic objectives.

Support the delivery of other marketing activities as required, e.g. events.

About You

You will have:

• A degree or equivalent in marketing
• Have had some previous practical exposure to digital marketing and content
• Analytical mind – able to interrogate data and produce articulate insight. This is key to the success of this role
• Experience using SEO tools, Google AdWords, Analytics, and Microsoft programmes would be advantageous, as would Adobe Creative Suite, WP Engine, Zapier, Dot Digital, Wordpress
• Excellent written and verbal communication skills at all levels of an organisation
• Team player, willing to get stuck in and do what is needed to ensure the team and firm succeeds
• Excellent eye for detail
• Ability to handle pressure and retain your sense of humour/ professionalism at all times.

About Us

Benefits of working with us:

• Scottish Widows Pension Scheme
• 27 days annual leave (plus public holidays)
• Bonus scheme
• Electric vehicle scheme
• Happy People / Perks at Work benefits portal
• Cycle to Work scheme
• Life Assurance
• 1/3 gym membership contribution
• Flu vaccinations

Is HCR the smart move for you?

HCR suits people who love a challenge and want to work in an environment where careers thrive on the back of hard work and personal merit. Our people enjoy feeling part of something bigger than themselves, and whilst our clients drive our development, it is our people who bring their energy, enthusiasm, and entrepreneurial mindsets together to solve problems and help our clients succeed.

Why HCR people love their jobs

Our people tell us they enjoy working on good quality, interesting matters from a wide variety of our clients, because they get the experience they want to develop their careers. We will give you responsibility early, the mandate to make things happen and we’ll back your good ideas. Our “Passion for People” lives and breathes every day throughout the firm as our peoples’ energy and sense of fun create a warm environment in which to thrive.

What career progression will HCR offer you?

HCR’s growth constantly creates opportunities for people who want to go places and make a difference, your career plan can become part of our growth plan. At HCR you can expect to work with friendly, energetic, ambitious people, who love getting stuck into a client problem, and enjoy celebrating a good outcome. Our people value the sense of community provided by the individual personality of each office and the collegiate approach across all our service and sector teams.

What does HCR believe, achieve and stand for?

As a Times Best Law firm, among the UK Top 60, we provide the full range of services that you would expect to organisations, business leaders and individuals. However, in our mission to give everyone the opportunity to experience a different kind of legal service we take an entrepreneurial approach. We’re flexible and responsive to the needs of our clients, delivering the best outcomes for them. We have more than 800 lawyers and support staff, including more than 150 partners, and have been awarded the Law Society’s Lexcel quality mark in recognition of our compliance and client care standards.

With ten offices in England and Wales our well-established presence stretches from west to east, ensuring clients can access a full-service legal offering no matter where they’re located. We’ve expanded significantly in Birmingham, Cardiff and the Thames Valley, and our merger with Hewitsons resulted in a full service regional hub being established in the heart of the Waterside innovation area centre of Northampton. Our London and Cambridge continue to grow apace.

With solid connections in the communities we work in, and a track record of delivering legal advice to businesses and individuals throughout the areas we base ourselves in, our clients continue to value our approach to providing legal advice, in the way they need, when they need it.

As HCR is an equal opportunities employer, we don’t just accept differences, we celebrate them. We want to attract a diverse and ambitious workforce that reflects all backgrounds and skills to create a workplace that is supportive and inclusive, recognises and nurtures talent, and which works together to achieve the best outcome for our clients.