Data Modelling Analyst London 2023

Havas is one of the world’s largest global communications groups, employing over 20,000 people in over 100 countries around the world.

Our ambition is to be the UK’s most integrated, agile media and marketing services group with data, content and entertainment at our core. It’s an exciting time for Havas Group in the UK, as we have just moved to our shiny new ‘Havas Village’ in King’s Cross. This sees all UK agencies and 1700 people come together under one roof, with one common purpose to further our #HavasTogether mantra, bringing media and creative together.

Havas agencies stretch across media, creative, CRM, PR, healthcare, entertainment, and include among others Havas Media, Havas London, Havas Sports & Entertainment and Havas Helia.

About the analytics team 

Our Analytics team are at the forefront of providing analytical measurement solutions which help our clients understand their customers, and plan and optimise their marketing investments. The team is composed of specialist data scientists, econometricians and performance analysts. We are responsible for: providing solutions to prove effectiveness across a core set of KPIs, aiding strategists and planners in the setting and phasing of media budgets, developing income generating opportunities and helping clients to solve business problems using data.

As well as building econometric models, we are continually looking for new and innovative ways to measure effectiveness and are developing new products. We are also further developing our expertise in customer data analytics and the use of unstructured data to generate insights that feed the agency planning process.

We plan to continue to grow the team over the next 12 months to ensure that we're equipped to thrive in an environment with access to ever greater types and quantities of data which requires our expertise to turn it into actionable insight.

We pride ourselves in our impressive track record of being able to interpret and communicate complex findings in an intuitive and informative way, maximising the benefit to our clients. The quality of our work is well recognised externally - we won a Media Week Gold in 2015 and 2017 for "Best use of econometrics" for our work on Westfield and Domino's and we have made major contributions to IPA Effectiveness Award winning papers in recent years. The team has been operating for over 25 years and is an integral part of the agency offering.

The role

We are looking for an econometrician, capable of contributing throughout the data product life cycle, including data preparation, modelling and post modelling analysis. The ideal candidate will be committed to delivering high quality, insightful output, and will take an active interest in presenting findings back to clients.

You will take business questions from both internal and external stakeholders and turn these challenges into clear recommendations through analytics. This is a great career development opportunity for a pro-active, confident, articulate, and rigorous self-starter.

You will be reporting to the Data Modelling Director, working closely together with the Head of Analytics and Client Planning teams to build data-driven narratives. The Analytics team also works closely with the Data Ops, Consumer Insight, Data Science and Data Strategy teams across a range of projects.

Key responsibilities

• Act as lead analyst on a range of econometric projects, taking responsibility for multiple aspects of a project including data preparation and modelling.
• Extracting, processing and transforming a variety of data.
• Ensure that all our modelling solutions are robust, insightful and useful.
• Create visually appealing and insightful presentations that share information in a highly efficient manner.
• Learning and implementing econometric theories, analytical techniques and relevant tools.
• Interpreting data to identify and communicate key insight in verbal and written form.
• Supporting junior members of the team with training, mentoring and development.
• Working with all teams in Havas, you will help to unlock opportunities to do more work – be it new opportunities in data science (e.g. machine learning) or exploring innovation in marketing effectiveness.
• Keep apprised of industry developments and work with the Head of Analytics to develop the econometrics product offering
• Assist in the development of our econometrics industry benchmarking solutions

Client management

• You will place high emphasis on turning econometric models into actionable insights
• You will be committed to ensuring stakeholders understand and are engaged with the process

Commercial

• Proven commercial acumen with experience and depth of knowledge across on and offline media; a passion for delivery and innovation; strong attention to detail.
• Supervise and undertake additional projects beyond client responsibilities as requested.
• Understand specific client needs; working with the wider Havas data team to create and develop tailor made services / solutions.
• Take an active role in the sale of new projects to the Havas client base.
• Act as an evangelist by supporting new business and marketing in areas including case studies and award entries.

What we’re looking for

• 1+ years’ experience in an analytical role, ideally agency-side or a client-side marketing effectiveness team
• Undergraduate or higher degree in a numerate subject (or equivalent experience), ideally econometrics or statistics focused degrees or a degree with a strong emphasis on statistics such as physics and natural sciences may also be considered
• Knowledge of Econometrics and its application either from a degree course or through professional experience
• An interest in using data and analytics to help businesses make better decisions
• An interest in marketing and the media landscape
• Experience with statistical software is ideal but not essential e.g. Eviews
• Experience with R/Python is ideal but not essential
• Proficient handling large datasets is ideal but not essential (e.g. SQL/Spark).
• High level of proficiency with Excel and PowerPoint
• Familiarity with a range of data sets and industry tools (e.g. Nielsen, YouGov, ONS, OECD, GfK etc)

Personal skills

• You love tackling business questions and think analytically
• You’re also a curious, strategic problem solver, applying critical thinking at every stage of a media planning process
• You’re a high energy, positive, can-do person, and is always looking for ways to improve what we do
• You have strong communication skills with an ability to tell data stories to stakeholders
• You feel comfortable working in a fast-paced environment
• You are interested in the latest trends in data analytics and data science.
• You have great attention to detail
• Confidence working autonomously, with a real team spirit

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.